On-Page SEO 10 Crucial Elements to Check
On-Page SEO refers to the optimization of your website's pages. It uses guidelines set by search engines to crawl, rank, and classify web pages to make them searchable in search engines.
These guidelines include how title tags are displayed, how meta descriptions are displayed, how links appear, and more. On-Page SEO is a component of search engine optimization (SEO). SEO is a complicated topic, which is often misunderstood.
SEO encompasses many different aspects of a website's technical architecture, usability, and content. This article focuses on On-Page SEO.
On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It’s a crucial element of any good SEO strategy. For quicker results in this competitive world, hire a markedsføringsbyrå (it means, marketing agency). They make good strategies for you. To optimize a web page for search engines, you need to focus on 10 key elements:
Let’s take a closer look at each of these 10 on-page SEO elements.
1. Title Tags
Your title tag is one of the most important on-page SEO elements. It tells search engines what your web page is about and appears as the clickable link in SERPs. Make sure your title tags are unique and descriptive. They should be no longer than 60 characters and include your target keyword.
The Title Tag is the title that shows up in the web browser. It is the text that the browser displays around the URL. The title tag identifies the page to the user. It is what shows in the search engine result pages (SERPs) as well. When you optimize a title tag, you tell the search engine what tags to use.
2. Meta Descriptions
Your meta description is another important on-page SEO element. It’s a short description of your web page that appears below the title tag in SERPs. Meta descriptions should be unique and persuasive. They should be no longer than 160 characters and include your target keyword.
Meta descriptions give search engines a short summary of a page's content. They appear next to page titles in search results, which users also read to determine if a page contains relevant information for the search terms they've typed in. If a user is interested in your page after reading the meta description, they're more likely to click through to your site to visit it.
3. Headings
Headings are used to structure your content and make it easy to read. They also help search engines understand the hierarchy of your content. Make sure your headings are descriptive and include your target keyword. The most important heading should be your H1, followed by H2, H3, and so on.
Headings hold the main subject of a web page. They are often used for navigation purposes, and to showcase the most important information. Therefore, you must be careful when including headings.
Every web page must have at least one "H1" heading - a heading that is at least 65 characters in length. The H1 heading should be relevant to the subject of that page. An H2 heading, for example, can add about 130 characters to the length of a page. Headings should not be used for keywords, but they should be descriptive.
4. Keywords
Keywords are the foundation of on-page SEO. They’re the terms or phrases that users enter into search engines to find the content they’re looking for. When choosing keywords, it’s important to think like your target audience. What terms or phrases would they use to find your content? Once you’ve identified your target keywords, you can use them throughout your web page, including in the title, headings, meta description, and body content.
To make a user's search as relevant as possible, you need to make sure that you have the right keywords in the right space. The second most important factor is the latent semantic indexing value (LSI), which is one of the most important parts of On-Page SEO. LSI refers to "the tendency of search engines to assign similar keywords to documents.
Lokal SEO, mainly focuses on geo-targeted keywords. Google and Bing provide geographic targeting so that web users can locate businesses in their area.
5. Image Alt Tags
Image alt tags are a key element of on-page SEO. They’re used to describe the images on your web page and help search engines understand what they’re about. Make sure your image alt tags are unique and descriptive. They should be no longer than 125 characters and include your target keyword.
Along with alt tags, you should also add title tags to images on your website. Search engines place a high importance on title tags when ranking websites in the search results. Therefore, you should add descriptive title tags for your images including your keywords and phrases that a user might use to look for your content. The title tag should be relevant to the content and long rather than short. So, if you add just three words for title tags, search engines may miss the information.
6. Internal Links
Internal links are links from one page on your website to another. They help search engines crawl your website and understand the structure of your content. Internal links are also a great way to keep users on your website longer. By linking to other related pages on your website, you can keep users engaged and reduce your bounce rate.
Internal linking tags are used to allow easy navigation within the website. It helps in directing traffic towards archives, categories, and subcategories. It helps in directing traffic towards the homepage.
7. External Links
External links are links from your website to other websites. They help search engines understand what your website is about and can also be a source of referral traffic. When adding external links to your website, make sure they’re from high-quality websites that are relevant to your content.
Linking to relevant high-quality content will not only achieve better rankings but also drive more traffic to your site. According to a recent study, external links significantly affect rankings. If a site has high-quality links, it ranks better.
8. Page Load Time
Page load time is the amount of time it takes for a web page to load. It’s an important factor in user experience and can also affect your search engine rankings. To improve your page load time, you can optimize your images, minify your HTML, and use a content delivery network (CDN).
The Page Load Time tag in the description meta tag helps Google understand the overall page performance. It helps Google understand whether your site is faster on mobile or desktop in comparison to its neighbour sites.
Moreover, the Page Load Time tag also helps Google understand the page load time of your website. The faster the page will load, the better the search engine ranking it will be.
9. Mobile Optimization
Mobile optimization is a key element of on-page SEO. More and more people are using mobile devices to access the internet, so it’s important to make sure your website is optimized for them. To optimize your website for mobile users, you can use responsive design, create a mobile-friendly website, or use AMP pages.
Mobile optimization is another tool that can help your website to appear higher in mobile search engine results pages (SERPs). When a user searches on a mobile device, the SEO tag will provide a preview of the web page. With mobile SEO tags, the service provider displays the page in a way that allows the user to easily read the text. This text is rearranged to be displayed in an optimized way on different mobile devices.
10. Schema Markup
Schema markup is code that you can add to your website to help search engines understand your content. It’s a type of structured data that can be used to mark up your content in a way that’s easy for search engines to understand. Schema markup can be used to mark up a variety of content, including articles, events, products, and more.
If you want to rank higher and earn more relevant traffic, you need to focus on on-page SEO. By optimizing your web pages for search engines, you can improve your chances of ranking high in SERPs. And by focusing on the 10 elements we’ve covered in this article, you can create well-optimized web pages that will help you achieve your SEO goals.
Briefly
SEO is an incredibly complex topic. There are many elements to On-Page SEO. It’s easy to become overwhelmed, particularly for those who are new to the topic. However, if you focus on the 10 elements above, you will improve your SEO.