Everything You Need to Know About Salesforce CRM
Are you looking to purchase Customer Relationship Management (CRM) software for your business, but aren't sure which software program to choose?
One of the best CRMs out there is Salesforce. Salesforce is a cloud-based software that provides businesses with the necessary tools to connect with their customers. It's an integrated CRM platform that gives you a single, shared view of every customer. This allows your team to effectively identify and solve customer needs.
If you're looking to learn more about Salesforce CRM and how it can help your business, keep reading.
What is Salesforce?
Salesforce is a cloud-based software program that's used by over 150,000 organizations worldwide. Specializing in customer relationship management, Salesforce helps your organization better connect with current customers and partner with new customers.
With Salesforce, you can track customer activity, market to new and existing customers, develop customer journey experiences, and much more. Salesforce CRM helps you to ensure that you can operate efficiently with your team while at the same time improving customer satisfaction levels.
Salesforce realizes that customer interaction is a daily task, and each interaction you have with your customers can generate new data points that affect your bottom line.
If departmental data is separated, your organization will not be as effective as it can be. Salesforce allows you to merge all aspects of your customer data so that your marketing department, customer service department, and other organizational departments are all working with the same data points. Essentially, Salesforce CRM allows your organization to see the big picture.
What Businesses Use Salesforce?
One of the great things about Salesforce is that it can be used by a variety of businesses. Because Salesforce offers Omnichannel support, it's useful in a wide variety of industries. Here are some of the top industries that run on Salesforce:
- Software and Internet
- Financial Services
- Public Sector
- Computer and Electronics
- Business Services
Salesforce is affordable, easy to execute, and doesn't require licensing or time-bound contracts, which is part of the reason why so many businesses are drawn to it.
What are the Benefits of Salesforce?
So, why should you choose Salesforce over other CRMs? Let's take a look at the top benefits of Salesforce:
One of the best things about Salesforce is that it allows you to quickly design a CRM app. With Salesforce, you'll be able to significantly cut down on the time it would normally take for you to complete processes using other CRM solutions.
To convert an idea into an app, you typically need to set up the necessary hardware and software, and then set up some reports, security, and analysis, a process that can take hours.
With Salesforce, all you need to do is use their preset tools to build the app. Then, you can leave the rest on the cloud software. This gives you more time to focus on the concept rather than on the tools. You can also hire a Salesforce developer to help you create these apps.
Another great thing about Salesforce is that it's highly collaborative. Salesforce allows for easy cross-team communication that will make your business more responsive to customer needs.
3. Customer Information
Salesforce also stands out due to the amount of information it helps you receive from your customers. With Salesforce, you can look at every individual account, event, task, contact, and opportunity that's tied to a lead.
This equips your company with a lot of information before you approach individual customers. This is important because it lets you track all of the information you need to keep your customer's profiles organized. With all of the information in one convenient location, you're easily able to look up any client or lead you want, even if these leads are assigned to other representatives.
This way, you get a more complete approach to managing and growing your business. Additionally, shared customer info makes it easier for you and your employees to enjoy your vacation and leisure time without having to worry about personally accommodating leads, clients, and prospects.
If someone is on vacation, another rep can easily cover for that person, which helps to eliminate gaps in customer service.
4. Account Planning
Another great thing about Salesforce is that it allows you to make independent plans for accounts. You're able to take a hands-on approach to make connections with your clients, and you can modify your plans to receive better results.
There's even a feature in Salesforce that allows you to create to-do items so you and your employees can stay organizes throughout the day. You can also create calendar reminders to remind your reps to follow up with customers, upper management, or account managers about important duties.
Salesforce also allows you to see how much time you or one of your reps has spent on a specific account. If you work in a service-based business in which your clients subscribe to a variety of services and plans, this is especially helpful. If you notice you're spending too much time on one client compared to what the client spends on you, your company can adjust accordingly.
Salesforce CRM: Are You Ready to Try It?
Now that you know all about Salesforce CRM and its benefits, it's time for you to give this cloud-based computing solution a try. Pretty soon, you'll be seeing just how much Salesforce can help your company grow.
For more tips on growing your business, be sure to check back in with our blog.