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How to Multi-Encode Your Live Stream

Individuals new to livestreaming often limit themselves to one platform. However, there's no reason to do so. Multi-streaming allows the person or company to reach multiple audiences simultaneously and makes it easy to generate new followers. 

Why Multi-stream?

Individuals benefit when they can multi-stream because they only have to produce one broadcast. They reach a broader audience with less time and effort on their part. The material will not need to be downloaded and re-uploaded to each selected destination. 

A person can gain more insight into the audience when multi-streaming. It's easy to see where the content performs best and focus marketing efforts on those platforms. Multi-streaming also allows a company to meet an audience where it is and diversify income. 

Multiple platforms come with more advertising options, increased sponsorship and collaboration opportunities, and new means for tipping, donations, and subscriptions. The person hosting the livestream can then turn their attention to creating more great content. 

Multi-Encoding

However, before a person can livestream on multiple platforms simultaneously, certain steps must be taken. For example, they must ensure the video will meet the requirements for each platform where it will appear. That's where multi-encoding comes into play. 

Multi-encoding makes it easy to encode several assets rather than one. This ensures the quality of the recording remains consistent regardless of where it is shown. How is this different from multi-streaming, and how should you go about multi-encoding your livestream?

Multi-Encoding Vs. Multi-Streaming? 

As previously mentioned, multi-streaming involves the showing of a single livestream on multiple platforms. These platforms may use the same encoding settings. Multi-encoding is a process that ensures the livestream is seen properly on platforms that use different encoding settings. 

How is Multi-Encoding Beneficial? 

Multi-encoding eliminates the need for re-encoding video assets once the production is complete. The livestream host saves time and can record in both high resolution and at a high frame rate while livestreaming at lower encoding settings. This allows for a local stream of high quality and an external stream of lower quality. 

The same channel can be recorded at different resolutions simultaneously, and the stream can add the switched live program to another layout. Multiple encodes can be streamed at different settings to those content delivery networks that lack MBR and ABR. 

Ways to Multi-Encode

Some hosts choose to use a video splitter together with dedicated encoders to multi-encode a broadcast. However, doing so isn't very efficient. They can accomplish this with less effort by moving to a software or hardware encoder designed for multi-encoding. 

Certain encoders allow the user to establish separate encoding profiles for streaming and recording. Care must be taken, though, to ensure the right encoder is selected. 

A person might find they reach the ceiling for the encoder they are using because this process adds to the processing load of the encoder. To avoid this issue, invest in a dedicated appliance for multi-encoding instead of relying on streaming software operating on a computer. 

Individuals new to livestreaming should stick to one platform initially. As they grow more comfortable with the process, however, multi-encoding is of great benefit.

The streamer can grow their audience quickly and easily using this technique without investing a lot of time or energy into doing so. Learn more about multi-encoding today to see if it is right for the livestreams being hosted. 

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