How to Get More Engagement in Your Blog
Through Social Media
By Angela White
Social media has had a rocky start. Almost all the people who have been crucial to upstart social media platforms such as MySpace back in the day have at least a profile or two on different platforms today.
There’s a platform for everything from pictures, fun clips, hanging out with friends, to even websites such as LinkedIn that are purpose-built for business.
You can’t exist in the modern business world without having some form of internet presence, and the best way to get yourself out there is to have a social media account.
What’s there to stop you from using your social media account to grow your following and boost your blog engagement?
The answer to that is absolutely nothing, and this practice has been going on for ages at this point.
In this article, we’ll talk a bit about social media marketing and its massive potential. We’ll give you some exciting ways to grow the engagement on your blog through social media.
The Importance of Social Media Marketing
Social media has played a quintessential role in the world of marketing, especially these days.
Even before the pandemic, most of the world has been online in one way or the other.
While the platforms tend to change quite often, the fact remains the same – everyone has at least one or two accounts on a few select social media platforms.
Not to say that social media has replaced real-life interaction, but it has undoubtedly cemented its position in our day-to-day lives.
That’s because of the communal aspect that social media brings to the table.
Almost instant answers and gratification at the tip of our fingers doesn’t come without its cost, and that cost is the continuous exposure we get on brands, products, and services.
Naturally, many people are going to be cautious of these because if done wrong, these promotional efforts might harm the perception of the product in question.
That’s why smart solutions for social media marketing are crucial aspects of a successful, engagement-driven, lucrative marketing strategy.
The Huge Potential of Social Media
We’ve spoken a lot on why social media is so essential to the world of marketing, but we’ve yet to mention any actual numbers.
It’s fair to say that this is perhaps the most significant breeding ground for new ideas, communication, and, most importantly, marketing.
With this huge plot of people right at your disposal, driving engagement and creating leads has never been simpler, faster, and more straightforward.
This means that as long as you create advertisements in the right form, you’ll have no problem generating quite many leads, driving engagement, and ultimately, making a fantastic ROI.
How to Augment Engagement Through Social Media
Augmenting engagement through social media is far from an easy thing to do, but as long as you stick to the script and do it right, you’ll find that it can be very, very rewarding.
The content that you use for marketing is perhaps one of the most important things you do.
Sure, you can shell out a lot of money for marketing, but unless you’re marketing correctly, chances are you won’t get very far with the strategy.
Out of all the content types in 2021, perhaps the most engaging, interesting, and user-orientated ones are quizzes. If you’re a quiz creator, this will come as second nature to you, but chances are you’ve never done it before.
If you want to create a quiz, you’ll need a top of the line quiz creator such as ProProfs to help you along the way.
ProProfs is a premier tool for this kind of thing, as it’s easy to use, compelling, and allows you to cater your quiz content to any possible demographic.
Uniqueness means sales, especially when marketing is in question. Consumers are tired and bored of viewing the same content repeatedly, and it makes them avoid the marketing at all costs.
That’s why you should ensure that everything you ask, show, and tell your target demographic is as unique, interesting, and engaging as possible.
If you make it catchy, snappy, and alluring, chances are people are going to click on your advertisement, which will lead them to your blog and thus directly drive engagement.
You’ll need to give it some time, endure, and persist before you succeed. Once consumers are more accustomed to your brand, blog, and idea – it will be far easier to ease them onto your blog, thus ramping up engagement even further.
Entwining the Two
Social media is big, but there’s no reason that your blog shouldn’t be big either.
We’ve seen a range of blogs that have a social media presence that exceeds the actual engagement and visits on their primary blogs, and that begs the question:
"Why do people put social media above their primary pages?"
Sadly, people fail to realize that the two don’t have to be separate entities, not exclusively. It’s very, very easy to entwine your blog and your social media presence.
All you need to do is move your content from one to the other and help them coexist.
By doing this, you’re creating a mutually supportive and beneficial environment for both of these platforms, thus augmenting both parties.
The Bottom Line
To ensure that you drive engagement on your blog through your social media platform of choice, you’ll have to pay a lot of attention to social media, your marketing strategy, and, most importantly, micromanagement.
You’ll need to take care of every minute detail, especially if you’re just starting.
While this can be challenging, demanding, and hard – the results will be well worth the investment if you play your cards right.
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
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