5 Mistakes that Can Effectively Ruin E-commerce Websites and Shopping Portals
For most businesses, it's always very difficult to come up with a web design that can resonate well with their target audience. Of course, things aren’t that smooth as they look like, and it takes much effort to make things perfect. Getting a web design can be a tedious task, especially for new businesses as they look to experiment all the time as to how they can make a flawless design.
So, what’s the Precise Solution?
Businesses have to think deeply about making things perfect in terms of web design. There are certain mistakes that they need to avoid coming up with a design that is not good enough. Or that can quickly put off their visitors. Take a look at what matters the most and how a website avoids blunders that can make things difficult for them.
E-commerce websites, for the best results, should avoid the following five mistakes.
1. A First Impression Not Worth it
The first impression is the last impression. I am sure that most of my readers must have heard this phrase several times, and it is a reality. The human perception about anything that we see is created, and a bad impression is not in the favor, especially if it is a bad design.
Nowadays, all it takes is now a few seconds, and in most cases, merely 3 seconds is what that can ruin your business. If you are not able to get the attention for your website in the initial 3 seconds, your chances are over. Think about the design, its theme, and the layout so that you can give your website every chance to succeed.
2. A Good Design Builds Trust
When we see good web design, we instantly get attracted to it and are inclined to browse through the whole website. This creates a kind of trust between the website and the visitor to feel satisfied to check out virtually every page of the website. The trust you will gain will help you in making a potential customer as that visitor will definitely come back and check out the updates on your website.
The product section of your website, which is laced with all the images and videos related to your product, must be deftly designed. It is the design that will get all the attention whenever a visitor looks at our website for the first time. The content always comes after that as it takes some time to read whatever is maintained, but the design can be completed within a few seconds.
After the design, it is your content that will get you a quality lead. Always make sure that your written content will virtually talk to your customer for the best results.
3. A Bad Web Design Disappoints Big Time
Most of us are familiar with browsing through websites which are designed immaculately. That's the reason why when we go through a website having a mediocre design or a design that just doesn't work for the product, we get disappointed. There are several other reasons why our disappointment turns out to be a negative aspect for any website, as most of the time, a person leaves that website for good.
The clean and tidy design gets the most eyeballs because it has the merit to get all the visitors' attention. Good website design doesn't always mean that it consists of out of this world animation and graphics design. The critical aspect is a checkout page and its design, as it must be impeccable and offer a seamless process. A design mistake here or an overboard design will make the page look at the eleventh hour amateurish. It will also result in a potential customer leaving the website at the eleventh hour.
4. A Wasted CTA (Call-to-Action) Design
A Call to action button or one-liner can be really effective in getting the attention of a visitor. A city in the form of a button can be effective in making a user click on the homepage of a website on a landing page. Furthermore, when a user is browsing through our website, a CTA can direct him to the order page on the product page. It can be done without getting overboard and keeping the design of the website intact, without the use of graphics or big images.
As discussed, many websites easily waste the chance of converting that is interested in their products into turning a lead. For example, suppose you are running a Dubai website that offers the latest apparel for teens and young adults. In that case, you need a website that makes them go to your order page. You need a smart strategy in this concern to make things happen for you.
If you think that your tactics are not working, a consultancy firm concerning website design Dubai can make your dream come true.
5. Making Everyone Happy Shouldn’t Be your Goal
Thousands of people will visit your website, but only a limited number amongst them will be interested in your product. And you have to attract them, not every visitor. This is one web design mistake that many websites commit and pay the price. A visitor may come to your website just by mistake or is there to check just the prices and is genuinely not interested in buying the products.
Think about how much you know about your potential customers and the visitors that can be turned into Leeds. Analyze your visitors' buyer persona and make every effort to turn your web design into something that your prospective customers would love. You can't make everyone happy, and even a flawless design would be rejected by a visitor after having knowledge about your product.
That's why you need to turn your attention towards the visitors interested in buying the product, rather than just browsing through it. In addition, I would like to add that when you created a great design, the second important step will be finding the right website development company who can transform your beautiful design from the initial idea to comprehensive solutions.
Did you find this article helpful? Share your thoughts with friends...