Link building for eCom sites
Link building is a crucial aspect of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. For an e-commerce website owner, effective link building can significantly boost your site's visibility, improve search engine rankings, and drive more targeted traffic.
And before we get into the article itself, one thing you should be aware of is the fact that link building comes with its own pitfalls and dangers, such as penalization from Google. That's why I recommend hiring a link building company such as Digital Cornerstone to handle your outreach.
Anyway, assuming you'd rather tackle link building on your own, here's a breakdown of key concepts related to link building for e-commerce and what you should focus on:
- Quality over Quantity:
- Focus on obtaining high-quality links from reputable websites in your industry. Quality links carry more weight in search engine algorithms.
- Aim for links from websites that are relevant to your e-commerce niche or products. This helps search engines understand the context and can improve your site's credibility.
- Anchor Text:
- Use relevant and descriptive anchor text for your links. This not only helps search engines understand the content you're linking to but also provides a better user experience.
- Internal Linking:
- Don't forget about internal links within your site. Link relevant product pages, category pages, or blog posts to each other. This can improve user navigation and spread SEO value across your site.
- Guest Blogging:
- Contribute guest posts to reputable blogs in your industry. Include a link back to your e-commerce site within the content or author bio. This not only builds links but also establishes you as an authority in your niche.
- Influencer Collaborations:
- Partner with influencers in your industry for product reviews, unboxings, or collaborations. Influencers often have their blogs or websites, and these collaborations can lead to valuable backlinks.
- Broken Link Building:
- Identify broken links on other websites within your industry and offer your content as a replacement. It's a win-win situation – they get a working link, and you get a valuable backlink.
- Social Media:
- Share your content on social media platforms. While social media links may not have a direct impact on SEO, they can indirectly contribute by driving traffic and increasing brand visibility.
- E-commerce Directories:
- Submit your e-commerce site to relevant directories. Ensure these directories are reputable and related to your industry.
- Monitor and Analyze:
- Regularly monitor your backlink profile using tools like Google Search Console, Ahrefs, or Moz. Identify and disavow any harmful or irrelevant backlinks.
- Create Shareable Content:
- Develop engaging and shareable content on your site. This could be in the form of blog posts, infographics, videos, or other multimedia. Shareable content increases the likelihood of others linking to your site.
- Build Relationships:
- Establish relationships with other e-commerce websites, bloggers, and influencers in your industry. Networking can lead to natural link-building opportunities.
Remember, the goal is not just to accumulate links but to build a diverse and natural link profile that reflects the credibility and authority of your e-commerce website. It's an ongoing process that requires time and effort, but the long-term benefits for your website's visibility and search engine rankings are worth it.