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How to Create Instagram Ads in Meta Ads Manager?

Most of us know how to create Instagram Ads by using the Ad Creation (Instagram Ads Manager) Interface. But some of us want to create an Instagram Ad with a visual editor which will be easy for them to create an Instagram Ad and edit the design. 

Meta Ads Manager is a powerful feature of Instagram that gives businesses access to a range of tools that make it easier to plan, launch and monitor their Instagram ad campaigns. There are several different tools and options available in the interface that can make it difficult to decide what the best option is for your campaign. This blog looks at how to create Instagram ads in the MAM interface and also will talk about Instagram Ad Management.

Before You Start

Before you start creating Instagram ads, it's important to have a plan. So to make sure you're starting off on the right foot, here are a few things to keep in mind: 

  1. Know Your Audience

Your ad strategy should be based on the people you hope to reach and engage with. To do this, take the time to research your target audience and their interests. This will help guide your decision-making process when designing your ads and setting up your campaigns.

  1. Know Your Business Goals

Once you've identified your audience, it's time to set goals for your campaign. What do you want to achieve? Are you looking for more website traffic? More followers on social media? Better engagement? Setting clear business objectives makes it easier for you to measure success over time.

  1. Think About Your Tilt & Tone

Just like with any other marketing activity, it's important that you consider the tone of your ads as well as their visual appearance. Your tilt should match the rest of your brand's voice and personality — keep it consistent across all channels so that people don't get confused about who you are!

Create Instagram Ads With Ads Manager

The Instagram Ads Manager is a tool that lets you create and manage Instagram ads. It's available for business accounts, agency accounts and single-user accounts.

To get started with the Ads Manager, sign in to your Advertiser account. Then select Tools and choose Ads Manager.

Make sure you prepare any images or videos you intend to include in your advertisement before creating it. Identify the Facebook advertising objective that aligns with your marketing objectives.

You can place ads on Instagram using the following steps:

  1. Click on the Ads Manager tab.

  2. Then click Create.

  3. Select an objective that supports Instagram ads as a placement type.

  4. Then click Continue.

  5. Complete the details of the ad set.

  6. If you choose Manual Placements under the placements section, you are able to select Instagram to display your ads on Instagram. You can select Automatic Placements to have your ad run across a variety of Facebook Placements including Instagram to get the best value for your investment.

  7. Simply click Continue.

You have chosen Instagram as a placement. By adding information to your ad such as its identity, format, and related links, you can complete your ad. 

Once you have entered these details, you will have the opportunity to preview your ad before it is submitted for review. Your ad will then be visible on Instagram once it has been approved

Even if you don't know how to get started with Instagram Ads in Meta Ads, there is no need to worry. Adwisely can help you. We have a team of experts who can create your ad and help you to run it successfully. You can simply contact us for help or click here to start working with us today!

General Information: Meta Ads Manager

Meta Ads Manager is an advertising platform that lets you run your Instagram ad campaigns on Facebook and Instagram. The platform lets you create ads quickly and easily by using templates or starting from scratch. You can use different types of images, videos, text and call-to-action buttons in order to create engaging ads that get the most out of your budget.

Instagram ads are a great way to earn more sales and increase your brand awareness. They are much more effective than other forms of marketing, like print or even Google AdWords. With Instagram ads, you can reach out to your target audience directly through their feed. This is why many businesses are turning to Instagram advertising as a part of their digital marketing strategy.

Instagram ads can be used in a variety of ways, including:

  • Promoting new products or services

  • Boosting awareness for an upcoming event

  • Encouraging people to follow your brand on Instagram

  • Gaining new followers

Meta Ads Manager Let You Control Everything

The platform offers everything you need to get started with running ads on Instagram, including:

  • Create and run multiple ad campaigns across different audiences and formats including video, carousel and stories.

  • Choose from a range of audience targeting options including age range, location, interests, keywords and more!

  • Manage performance reports and analyze data across multiple campaigns at once with real-time insights into how your ads are performing.

  • You can upload your own images and videos to use as Facebook ads!

  • You can use Facebook’s algorithm to serve the right ad to the right person at the right time.

Requirements for creating Instagram Ads in Meta Ads Manager

The good news is that if you are already advertising on Facebook, you can start advertising on Instagram in a matter of minutes. You just need to make a Facebook page for this to work. You can claim your business' Instagram account in Ads Manager if it already has one. You can do this during the creation of your ad. As an alternative to an Instagram account, if your business does not have one, you can use the name and profile picture of your Facebook Page because it represents your business on the platform

In order to advertise on Instagram, you will need to create a Facebook Page for your business, even if you have an Instagram account for your business.)


You can say that Instagram is still new platform for ads and so it will be hard to convince a potential customer to end up purchasing your product or try out your service. However, this shouldn't prevent you from using Instagram as an advertising tool because there are still a lot of reasons why you should use Instagram Ads. These are all of the steps you'll need to create your very own Instagram ads and begin marketing your brand, product, business or service on Instagram. Its a bit of work but it can be very lucrative if done correctly.

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