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Powerful Instagram Marketing Tips
That Actually Work

There’s no denying that social media is one of the most powerful marketing and advertising tools in the world. Social networking sites such as Instagram and Facebook offer dynamic marketing insights. It is safe to say that social media has made many businesses revamp their centralized hiring strategies.

Instagram is one of the biggest social networking sites in the world today. It has over 1.3 billion active users, making it the fourth most-used channel in the world. The Instagram app comes with a wide range of marketing features. Leveraging these tools can take your brand to new heights. That said, here are five powerful Instagram marketing tips that work:

1. Using Instagram Business Account

Using Instagram is key to promoting your business. Switching to a business profile on Instagram is pretty easy. Just go to Settings in your Instagram app. Under the options tab, you will find the Switch to Business Profile option. Select it and there you have it, your very own Instagram business profile.

Creating an Instagram Business Account has some great benefits. You can create and publish your ads. Just so you know, you don’t need Facebook advertising tools to create Instagram ads for your business. Also, you can access numerous metrics such as impressions and post reach using your Instagram Business Account.

2. Leveraging Instagram Marketing Tools

The best part about Instagram marketing is that you get to access tons of tools for free. Yes, you read that right. A business account on Instagram isn’t that different from a Facebook business profile. Free marketing tools you can use on Instagram include engagement data and impressions.

Moreover, with Instagram Insights you can view information on the demographic, age, location, and gender of your target audience. What’s more, you can get a breakdown of each post. That way you can know how well each of your posts performed at a certain point in time. The more you use these tools, the more benefit you can get out of them.

3. Posting Product Teasers 

Do you know that you can sell more by just posting product teasers? Instagram allows brands to share images and videos without revealing their goods and services. This type of marketing is called product teaser advertisement. The purpose is to create curiosity among your audience.

Posting product teasers can get your customers to talk about the product. It can create the ultimate hype you want for your product. From big movie studios to retail giants, everybody is posting product teasers these days to create excitement.

Posting product teasers can do wonders for your brand. Why? Because these posts aren’t too pushy. What you are doing is giving the customer an excuse to look forward to your ads, posts, and stories. Also, you aren’t forcing people to buy your products. You are just getting their attention.

4. Creating Sponsored Ads

Creating Instagram ads is one of the best ways to market your goods and services. They are affordable and reliable. You can spend as much as you want on these ads with the help of an ad budget. This is completely different from traditional marketing practices that aren’t flexible at all.

With the carousel feature, you can create a single ad or multiple ads. Sponsored ads allow brands to target potential consumers. As mentioned, Instagram marketing tools offer tremendous reach. You can target hundreds of thousands of prospects using sponsored ads.

When creating sponsored ads, use engaging pictures and videos. Also, your ads should appeal to your target audience. Another great thing about sponsored ads is that you can turn your existing posts into sponsored ads. So, try this exciting feature from Instagram.

5. Posting on Instagram Stories

Instagram stories have changed the game for brands and businesses. If you are looking to generate leads, look no further than Instagram Stories. You can post photos and videos in a slideshow format. The best part, Instagram Stories appear for 24 hours before they vanish. This feature is similar to Snapchat Stories and WhatsApp Status.

Leverage all the marketing tools on Instagram if you want to increase your reach and get more leads. Follow the marketing tips discussed above and you’ll be amazed by the results you see.

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