Innovative Technologies for Product Packaging
Technology is continuously evolving, innovations like Big Data, AI, VR, and machine learning are used to shape products and services for the benefit of humans and the environment. Industries like packaging use technology to reach out to customers, streamline workflow, and contribute to business growth.
AI and big data will provide a better balance between supply and demand by analyzing variations on the consumer demand side and assigning timely supply along the value chain.
Radio frequency identification (RFID) is applied by businesses to trace products, reduce waste, and optimize logistics.
A prototype can be developed using VR that will allow a user to virtually interact and observe a product as realistically as possible.
Robotic packaging provides an opportunity to eliminate repetitive tasks from humans such as packing cases, handling products, and picking items.
AI and Product Packaging
The future is now here with AI systems. It has led many industries, including packaging, to lean towards automation which made processes simpler, more flexible, and relevant.
The internet transformed the way people shop through online buying. Technology changed the shopper’s relationship with the products and packaging has a lot to do with it. Aside from protection, innovative technologies for product packaging now offer personalization which can delight and amaze the clients for a great customer experience.
The RFID applications on packages allow e-retailers to identify the most marketable and profitable products to improve their bottom line figures. Data is used to generate customized products in small batches to meet the customer’s preferences.
Previously, used packages were collected and brought to a materials recovery facility (MRF). Recyclable materials are sorted and baled at the MRF before transporting to different recycling centers where they are transformed into new items.
Thanks to Clarke, a robot, the recyclable food and beverage cartons are sorted from the conveyor belt and separated. It recognizes stuff just like a human eye and its spider-like arms pick up and isolate the cartons. Performance is at 60 picks per minute or one carton per second with 90% accuracy compared to 40 cartons per minute for humans and can function continuously for 16 hours a day.
VR and Product Packaging
Products are always finding ways to get noticed in a crowded shelf and packaging that stands out catches the eye of a customer. When it comes to packaging design, VR is a variable tool to sample and gain in depth knowledge into the mind of shoppers.
VR technology can allow decision-makers to take a glimpse of the package at the same time incorporate changes into a virtual mockup. A change in color, layout, and messaging in the product packaging can be viewed in 3D with the alterations.
The new package can be virtually placed on a grocery shelf to compete with competitors’ brands. You can see whether the package stands out on the rack or simply fits in along with the other competition. Or you can move the product around and arrange it on a shelf close to competitors and walkways in the store.
The traditional way of knowing the effectiveness of a package is to hire the services of a consumer research provider. This will take months to complete, packaging mockups are transferred from different cities and feedback from consumers and focus groups will be collected.
VR can shorten the processing time and collect data within weeks. Virtual mockups of a package can be sent to different physical events around the globe, even online consumer panels and get precise and quick replies from real consumers.
The Role of Technology in Product Packaging
Designing novel packages that attract customers is vital, technology plays an important role in the design process. Product packaging is a marketing tool to improve customer experience and entice the sale of a product.
Big data and the Internet of Things (IOT) are deployed to create interactions on packaging which helps cut down food waste and allow doctors to keep an eye on their patients through medical packaging.
Product piracy plagues brands and manufacturers due to monetary loss and potential health threats, specifically in fake medicine and use of illegal chemicals. Packaging specialists developed RFID codes and placed it on packages. The code sends signals to a reading device to determine the present condition of the goods in seconds. Also, this serves as a protection from theft and determines the location of the product.
Tech Packaging of Products
Packaging is the face of your brand. It is the first point of contact with the shopper. The design, colors, and idea behind the packaging has a huge impact on the customer’s thoughts about the product. Of course, they will look at the warranties and specifications about the product, but that will come later.
High-end cell phones use boxes with very little on them but look sleek and you can tell that the product inside is high-quality piece of technology.
Tea manufacturers use technology to make green tea dosing with utmost precision and can be packaged in cans. The looks will tell that the product is high grade.
Earphones that are smartly packaged can be a reason for the device to be popular. But it functions the way regular earphones do or maybe
Clever packaging appeals to buyers, it sends a message that they must have your product. You can develop a design that will represent your brand and reach your target group. Make it look distinct and something that perks interest and adds value this will separate your product from competition.
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