5 Ways to Increase your Online Traffic
and Boost the Sales
So, you have decided to establish a presence online as a business owner by setting up a website. After all, it is essential for the success of any business in this day and age. But then comes the next challenge: getting people to not only visit your website, but to also buy what you are selling.
It is a big challenge for sure, and different audiences require different approaches. You could experiment with every possible channel to see which one works best for you. That being said, there are some tried and tested tips you should use to establish a presence online and drive traffic without necessarily breaking the bank. Allow us to take you through them.
1. Create Good Content
Online marketing experts have said it time and again: content is king. You have to find a topic that your target audience resonates with and then explore it to the core by creating engaging, high-quality content.
You could do it yourself, but keeping your audience engaged requires a steady stream of quality content, and that can be a daunting task. Enlisting help from an agency such as Revpanda is a great option. These copywriting services will provide you with quality content for your website, blog and other channels.
2. Email Marketing
Email marketing has proven useful to up-and-coming websites trying to establish a presence online. It, however, comes with one challenge, which is creating an emailing contact list. A good way to gather client’s email addresses is by creating beautiful landing pages that entice people to sign up for your newsletter.
Most people absolutely detest spam and unwanted emails, so do not send unsolicited messages to people who haven’t given consent to receiving updates from you. Also, while sending regular updates is a great way to keep your brand and website in people’s minds, sending too many emails will achieve the opposite effect.
3. Search Engine Optimization
SEO is getting increasingly important with each year. One of the biggest sources of traffic for every website is clicks from search engines like Google, so being on the first page when people look for a certain product or service is of paramount importance. That’s why it’s a good idea to learn the best SEO practices. Before trying more advanced methods, start by looking up what people search for the most, and focusing your content to relevant keywords. For example, if you sell smartphone cases, your page title should be “Red silicone iPhone 13 case” so your site shows up for people who are looking for exactly that.
Of course, there are many tricks in SEO, and the best practices can change each year, which is why many companies and sellers opt for dedicated digital marketing agencies to help them with this task.
4. Social Media
It’s no secret that a vast majority of people spend a massive part of their day browsing social media. That’s why it has become one of the most important avenues in digital marketing and traffic generation. Take advantage of this by setting up social media platforms for your business.
And don’t let them just sit dormant after linking them to your website. Make sure you post often, making sure that the content aligns with the content posted in your blog. Building a steady audience not only will gain you a loyal following, but also increase leads to your website because the biggest fans of your brand will share your links to their friends!
Rich visual content catches people’s eyes much more effectively than just plain text. Infographics are one surefire way of getting those clicks rolling in. These are particularly useful when posted on social media. However, making pretty infographics can be hard, which is why most people hire a professional designer with great infographic designing skills, or use tools like Infogram or Canva.
You might have the best product in the world, but does it matter if people do not know about you? Building a steady traffic to your website is important, because not only will it increase your sales directly, but it will also cause a snowball effect where the more your website gets visited, the higher your search ranking becomes.