Importance of SEO for an E-Commerce Website
When you’re building an e-commerce business, you try to make sure that your website looks good enough so that people are willing to buy from you. And that is the easy part because you have control over all the aspects of the design elements on your website. But as someone who has been doing internet marketing for almost a decade now, let me tell you that even bad looking websites can generate a good amount of revenue if you solve the traffic problem. Whether that’s through SEO or paid advertising.
You see, website design is only one aspect of marketing. You also have to look at how many visitors are you able to attract to your website.
If you were to time travel back to 2008, you’d be able to easily rank your website on the first page of Google with just blog comments, directory links and social bookmark submissions. But now, things are VERY different.
If you did the same thing, your website would get penalized and it would probably take you 8 months to a year to get it back. And because of this increased complexity to the SEO aspect of internet marketing, e-commerce businesses are now confused more than ever about whether or not they should even bother doing SEO for their website.
In this article we are going to show you why it is important that you include SEO in your overall internet marketing plan and why it is one of the most important things.
Why Is SEO Different For E-Commerce Websites?
Most people do SEO for local businesses that have a local office that people can visit.
As an e-commerce business you don’t have that. And that is a benefit and a drawback from an SEO standpoint if you think about it.
The drawback is that it will take you longer to rank for the keywords you’ll be targeting because ranking for a local keyword like “pitbull mug in Austin” is much easier than ranking for a keyword like “buy pitbull mug”.
The difference between them is that one will specifically get you results from online pitbull mug sellers in Austin. Whereas the second keyword will get you results that will have pitbull mug sellers from all over the world.
So the competition is increased and that’s why it is harder to rank for these keywords.
How Is It Important?
The reason why SEO is important for e-commerce businesses is if you can manage to rank for keywords like the ones I mentioned above. Or any keyword for the products you are selling, you will stay there for years to come.
That means you won’t have to spend any more money on advertising and you will still keep receiving the sales. That’s what organic marketing is all about – you placing your business in the right place so people can find you whenever they search for what you’re selling.
And that’s just one keyword. Imagine ranking #1 for all the keywords you could target for all the products you are selling.
And suddenly you can see how you’re literally leaving a goldmine on the table.
Now that I’ve gotten you all excited about SEO, you want to make sure that you are doing proper keyword research before even spending a dime on SEO. This is the step that you need to make sure is executed the correct way or else your entire campaign will be set up to fail.
You want to make sure that you are targeting keywords that get a lot of monthly traffic. But you also want to mix in some low traffic keywords as well because those are usually easy to rank for.
Why would I recommend you target keywords with low search volume?
Mainly because getting on the first page for those big keywords could sometimes take 8 months to even a year. And as a newbie, if you aren’t seeing your website move quickly you will start losing motivation.
We all understand that SEO takes time but we also want to see quicker movement. That’s just how our brains work. And SEO takes a lot of patience.
So in order to not lose motivation, you want to target low volume keywords as well so you can see your website start ranking quicker for those keywords.
Not only will this boost your confidence, you’ll also be able to prove yourself that you can rank a website on the first page.
Technical SEO Is What Will Move Things
You can do on page SEO and see your website start moving in the right direction. But once you are done with that, technical SEO is what will get your website on the first page according to nabilansariseo.com.
So you want to make sure that you have an in-depth strategy planned out for things like link building, filtering for websites that are high authority, using the right anchor texts so you are not overoptimizing your website for certain keywords.
Not just that, you also have to look at other factors like website loading speed, whether you have an SSL certificate installed or not (this one is important because if your website does not have SSL certificate, your visitors won’t think that your website is secure enough for them to buy from), etc.
Take a look at what things your website has right now and start working on what it needs to move it forward.
Here’s what I think – time is going to pass either way. Whether you only do paid advertising or SEO. My recommendation is that you focus on paid advertising when you start because that will get the revenue coming in.
While you do that, start allocating a small budget for SEO so you can get things rolling. The great thing about SEO is that as time goes by, it gets easier and easier for you to rank your website. The older your website is, the easier and quicker it will be to rank on the first page.
So go slow at first and let the website age. And as it starts aging, you’ll start noticing that things are moving faster and faster. That’s when you start doubling down on it and increase your budget.
At that point, momentum is all you’ll need to get to the first page for all the keywords you are targeting.