How Often Should You Post on Instagram Each Week?
Instagram can be a game-changer for your brand and business if you use it the right way.
Things like what to post, when to post, and how often to post may sound too basic, but they aren’t.
This blog will explore how often you should post on Instagram when to post, and actionable tips to use the content for the growth of your brand.
Keep reading...
How often should you post on Instagram?
If you’re new on Instagram, you might be wondering; how often should I post on Instagram? Isn’t it?
The good news is, you don’t need to be glued to your phone all day long to get traction on the platform.
A recent HubSpot research found that posting 4 times a week (feed posts) is the average frequency on Instagram.
Business accounts were found to be posting more, with 1.56 posts per day.
Moreover, the study also found that 20% of business accounts posted at least one Story per week.
Many Instagrammers have found that posting one post per day has increased their engagement and followers on the platform.
Here are a few things that were highlighted about the marketers’ posting strategy in the HubSpot survey;
- 45% post multiple times a week,
- 23% of marketers post multiple times every day,
- 23% post once daily,
- Marketers said they followed the same posting frequency for Stories,
- The ideal number of Stories was said to be between 4 and 9.
When to post on Instagram?
With a different set of goals in mind, marketers have always been trying to find the best times they should be posting on Instagram.
Here are the times that are producing the best results on Instagram;
- On Mondays: 7-9 pm,
- On Tuesdays: 8-9 pm,
- On Wednesdays: 8-9 pm,
- On Thursdays: 9 pm,
- On Fridays: 9 pm,
- On Saturdays: 6-11 pm,
- On Sundays: 4-9 pm
It is important to notice here that the times mentioned here are for your local time zone. That means if you live in Seattle and your audience is also from Seattle, then you can post as per the times above.
But if you are currently living in Seattle while your audience lives in Chicago, then you should add two hours to these times to be able to get your content shown to most of your audience.
Tips to post content on Instagram and grow organically
Let’s now share some of the tips that can help you grow your Instagram account organically without having to burn yourself out with overposting stuff that does no good.
Let’s get to the good stuff.
Optimize your posts
Optimizing your posts to deliver value to your audience is your best chance to excel in growing your Insta profile.
Since Instagram is a visual-first social medium, you need to use high-quality, interesting, and original images and videos to inspire their love for your content.
Using pixelated or low-quality graphics is a big no to your Instafame. Also, your viewers will unfollow you when they see boring posts from your profile quite often.
Also, you need to post at optimal times as discussed above. You may find the best times to post from your account’s analytics. Your audience is a great source to get amazing feedback about how you’re doing. And you can get this data from your analytics.
One tip to get quick results is to buy Instagram auto likes to start at the right footings. This will shave off a lot of time that you would have to struggle with otherwise.
Encourage user-generated content
This tactic is doing great in pushing the algorithm to promote your content across the platform.
Many brands and marketers have been using this to get hyped engagement on their posts. They encourage their audience and customers to publish images and videos while visiting their store or using one of their products.
You may repost their posts with their permission which will show your audience that your brand is authentic and credible and that your existing customers are loving your products and services.
Many brands and marketers buy Instagram comments as well, to push algorithms cross-promote their posts, Stories, and Reels.
This is a genuine and one of the most effective ways to build your brand and gain instant credibility.
Use collaborations
Influencer marketing is helping brands reach new audiences and increase brand awareness.
You can reach out to popular influencers in your niche and hit a shoutout-swap deal. This will be mutually beneficial for both of you to inspire engagement and grow your followers.
You can also search for influencers who are not in your niche but are in a sub-niche. Using hashtags to find influencers with good activity can give you many opportunities to collab and grow your brand and profile.
Engage the audience
Nothing boosts your profile more than likes, comments, shares, and follows. You can use captions to ask your viewers to like or comment if they like your post or to give their opinion about the topic.
Another great way to get increased activity is to ask questions in your content, as well as in the captions. People love to engage with relevant questions that they can relate to.
Post Instagram Reels
Reels are extremely popular and Instagram is giving a prioritized reach to them. These are short-form vertical videos that are being used by brands and content creators to grow followers quickly and engage their audience.
Reels are a great way to provide educational value as well as to promote your products and services to the audience.
As a business or creator, it’s a wise strategy to buy real Instagram auto likes for gaining increased engagement for your posts.
It helps grow your brand faster and inspires more of your audience to engage with the content, thus growing the overall reach and following.
Work on a hashtag strategy
Hashtags are an integral part of the Instagram algorithm. If you’re just starting, you should start with niche-down hashtags with less than 100,000 views.
This will help you attract a little but highly engaged audience that will be a key factor in your account’s organic growth.
Once you have gained some followers, you can then use bigger hashtags to grow and scale further.
Final Words
This blog has covered important topics including how often to post on Instagram, the best times to post, along with some handy tips to grow on the platform.
It’s time to hear from you.
Did you learn something exciting from this blog?
What has been your biggest takeaway?