6 Health & Wellness Website Design Tips
to Grow Your Business
The relevance of health and wellness has never been this high. More and more people want to know more about nutrition, diet, and healthy habits to lead a robust lifestyle. This industry is made up of eager audiences who are ready to tap into the services and knowledge your business can provide.
How do you get the word out to them then?
Well, websites are how you do the magic. There are many ways in which you can create an attractive website for your business. Here we would like to suggest some design tips that are specific to your niche.
Dive in to learn eight website design tips for your health and wellness website.
1. Select a Niche for Your Website
What does your business do?
What specific problem does your business aim to solve?
How do you aim to solve this problem and help your target customers?
The answer to the above questions is your niche. Is your business related to beauty and personal care, or fitness gadgets, or nutrition and weight loss?
How does your business stand apart from the rest of the competition?
This is your unique selling point. For example, if your business produces plant-based protein sources for bodybuilders, the web design should revolve around this. Doing thorough research on your competitors and finding how you stand apart is crucial for your business.
Determining the answers to these questions is vital before sitting down with a web designer and setting up your website.
Having a niche and developing an ideal customer profile can help you get an idea of the kind of website your business should have. Once you are sure of what you want, you can hire a web development agency to help you with the process.
Finding a web development agency in your vicinity is an easy feat. If you live in New York, all you have to do is search for a web design company NYC. Search engines will bring you a wide array of vendors around you.
2. Have A Logo And Visual Brand
A good logo is also a necessity for your business. It identifies your business and acts as the display picture of your whole business. Invest in a good logo that accurately symbolizes your business.
Do you want your logo to give off a peaceful, casual, or fun vibe?
Shop around for different logo templates, gather inspiration, and design your unique logo. While creating a logo, keep your website designs and your target consumer base in mind.
Apart from logos, visual info products like infographics, short animation videos, and pictures are all part of the visual brand. Written content is excellent, but visual effects are what make your customers stay longer on your website.
3. Choose an Appropriate Color Palette
Choosing brand colors is another crucial step in your website development. Believe it or not, colors are what influence a consumer's first impression. Choosing the right brand colors can give you an added advantage.
A minimalist border with a white background can do the trick if your website is based on nutrition. Accent colors can be added sparsely based on your preference and style.
An agriculture-based website might be better off with a green or brown-based background. This usually symbolizes the freshness of your produce or implies subtle earth tones.
A structured design complemented with a subtle texture can enrich your website.
Once you find a suitable color pattern for your business, make sure to incorporate the colors everywhere. Your brand colors need to be a part of everything from your website to your logo and social media templates.
4. Think About Your Font Choices
One of the most overlooked factors while designing a web page is font selection. It is vital to make sure your font selection is legible and attractive.
While choosing a font, the following things need to be kept in mind:
- Selecting a different color helps highlight the critical points.
- While finalizing the font color, you need to consider the background color of the web page.
- Be consistent in your font throughout all your pages
- Strike a balance between stylized headers and clear-to-read fonts in paragraphs for a sophisticated look.
5. Set Up an Email Newsletter
Email newsletters are a great way of maintaining rapport with your audience. Keeping them updated about your business forms a community of valuable readers.
The sole idea of an aesthetic website design is to attract and retain your audience in your website and make them come back for more. Including email newsletters in your website design aids in the latter. Incorporate your brand colors into your newsletters and complement them with good quality content. This will help you in converting your audience in a cost-efficient manner.
Therefore if your website does not have an email newsletter, consider making the addition. Consult your web designer for strategic positioning of the “subscribe to our newsletter” option and frame your CTA accordingly.
Your newsletters, if adequately curated, are capable of bringing your audience back to your website. In addition, they are capable of forming a community around your business and helping in conversion rates.
Do not be shy and miss out on this untapped wealth. Make an email newsletter and frame CTAs to make people sign up for it.
6. Content Is King
We saved the best for the last.
Your website ultimately boils down to the content you release. Design is a way to present your content in a pleasing manner. An aesthetically attractive website that does not have engaging content loses its audience. This is why content creation is a vital step in website design. A website design can be molded around the content you create.
Content is king. Your content highly impacts your business.
Creating content by keeping your audience's needs in mind is the one that will help you convert and generate leads. SEO and keyword stuffing might make you look pleasing in the eyes of search engines, but it does not please your audience.
Create engaging, fun content to read and make your audience love you and your blog. Target topics and keywords that the audience wants and structure your content around it.
And that's it! Creative, compelling content makes you relevant and trustworthy. Additionally, it induces positive feelings towards your brand, which is good for business.
Health and wellness industry has so much potential and quality information to provide to the community. A good website design is just a charismatic way of presenting the valuable information your business has to offer.
Remember the end-user throughout your website designing process. Remember the human that is going to read your blogs.
Create content for that person. If your blogs can help one person quit smoking, get help for depression, or whatever problem your business aids in, then you succeeded.
Engage with your audience regularly, learn what they want, and make sure to change strategies based on this.
Building relationships and community with your audience can go a long way in gaining trust. And we believe that a business built on trust and positive feelings never goes awry.
We hope these tips help notch up your website game. Did you find this article helpful? Tell us in the comments below.