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Ultimate Guide To Launching Your Instagram Travel Blog And Growing Your Audience

Instagram has been one of the most secure, ever-expanding and nurturing space for travel bloggers since its inception. As per the research conducted in 2022, Travel blogging market share is valued at $155 million, making it one of the thriving new-age career options.

While YouTube has set the precedent for the tourists on travel vlogging, Instagram offers a unique blend of stunning visuals and storytelling narratives for travel Instagram accounts. Thus, travel bloggers can effectively share their journeys on Instagram due to its visually-orientated format.

This blog aims to explore everything you need to know to boost your Instagram travel blog, from how to set up your travel Instagram accounts to how to grow your audience by using buy Instagram followers services. You can stand out as travel Instagrammers by leveraging our strategies.

Setting Up Your Instagram Travel Blogging Page

Now, you need to follow certain steps to establish yourself as one of the best travel Instagrammers out there. But the three key ingredients remain the same throughout the process, they are: captivating videos, breathtaking captions and mind blowing content. Follow these steps carefully to make a maximum impact:

1. Identify Your Niche

To be a successful travel blogger on Instagram, is to understand who you are and what you do best when it comes to travel. This encourages you to narrow down the specific type of travel content you would want to create. 

Answering questions like “Do you love to meet people from different cultures?”, Do you wish to just learn about the history of places?”, etc. The following pointers may help you to identify your niche:

  • Know Your Why

When you know why you are so eager and motivated to start a travel blog, it gets easier to focus on the types of content, places to discover and stories to tell . 

Your 'why' keeps you motivated and helps you connect with your audience on a deeper level. Never forget your “why” as it shapes your content and drives your overall strategy.

  • Who is your target Audience

Once you are done finding your why, you must identify your audience. What problems would you be solving and who are you doing it for? 

You can seethe demographics of your ideal followers, such as their age, gender, location, and interests. Consider what problems you can solve for them.

For example, people on Instagram often look for someone who could tell them itinerary details for solo trips. Understanding your audience allows you to tailor your content to their preferences and needs.

2. Create a stunning Profile

Your Instagram profile is like your business card, so it's essential to make it captivating to attract brands and sponsorship. You can add following things to your profile to make maximum impact:

  1. Username and bio

Select the username that makes you stand out and should be searchable so people can find you easily. Write a compelling bio, describing who you are, what you offer, and why they should follow you. 

You can also include a call-to-action, such as a link to your blog or a recent project, to lead them to other platforms.

  1. Photography and Videography

High-quality visuals are the best ingredient for a captivating Instagram travel blog. Get a decent camera or an SM, and get acquainted with the fundamentals of photographing and, especially, videotaping. 

Take time to style your images, including key things like lighting, any sort of composition that’s necessary to make your photos and videos impactful.

  1. Leveraging Instagram Features

Explore Instagram features to improve your engagement rate by showcasing your content. Stories is another feature that allows you to post behind the scenes moments as well as the daily moments that occur in your life and interactive content like polls and Q&A sessions. 

You can also use formats available on Instagram in your content production, such as reels, live and carousel posts. Also, as a tip, any important story you write must be saved as Highlights on your profile for easy access.

3. Develop a Content Strategy

A strong content plan is crucial if you want to stay engaged on Instagram and attract more audience. The following are some of the best ways or hacks that you can use to strengthen your content strategy:

  • Start a series

Consider starting a series, such as "Thursday Destinations" or "Travel Hacks Tuesday," to keep your content organized and predictable. 

In a consistent style, the series content provides broader coverage to the niches, which ultimately gives the maximum engagement ratio.

  • Set Themes

Apart from starting new series, you can also develop themes and unique signatures to make your content noticeable and stand out. 

For instance, you can put a humorous commentary to the creation or a specific approach to photo editing or a unique closing line. You must do something that is special to you and it becomes your brand.

  • Collaborate with Other Bloggers

Collaboration feature on Instagram helps you expand your circle and establish strong bonds within the travel blogger industry. Engage with fellow bloggers and collaborate with them to work on projects, cross-promotions, and guest contributions.

  • Follow Posting Schedule

Instagram is a very consistent platform and you must remain so to get results. To gain reach and keep your motivation intact, you must plan your posts in advance and stick to a well-researched posting schedule. 

Research the best times to post by understanding when your audience is most active on Instagram and maximizing the chances of engagement.

4. Grow Your Audience

Once you have developed a successful content strategy calendar and sourced for interesting content to share, you must work on expanding your followers list to attract more brands for partnership and sponsorship, as well as getting visibility. You can follow below-mentioned hacks to grow your audience:

  • Engage with your Community

If you wish to build and grow a loyal community within your niche, you must adhere to an active participation schedule and methods. Engage with your audience followers by replying to their comments on your posts and replying to their DMs. 

You can also request for their opinion and encourage them to participate in the creation of your content through User Generated Content (UGC). Engagement fosters trust and effectively, makes people stick around and engage with your work.

  • Utilize Analytics and Instagram Insights

Instagram has numerous analytical features which can be used to observe your activity in order to identify what kind of content is working for you and your audience. 

Track the growth of the engagement rates, follower rates, the amount of reach that each post gets to refine your strategy.

  • Buy Instagram Followers

As it stands, the act of purchasing Instagram followers significantly benefits your account and adds to its overall legitimacy. 

When you buy Instagram followers, the audience/followers should come from reputable providers that deal with engaged, active users that would interact with your content. They are the ones you rely on to build your organic, sustainable audience in terms of followers, likes, views, etc.

  • Target Ads

Consider using Instagram's advertising features to reach a broader audience. Targeted ads can help you connect with users who are likely to be interested in your content based on their demographics and interests.


When you start an Instagram travel blog page, it will make you realize how fulfilling and worthwhile it is to share your travel experiences and help inspire others to go out and discover the world. 

Through some careful analysis of the target audience, the use of proper tools, and the application of all available Instagram tools, you can create a successful travel blog.

Just to note, you can also buy Instagram followers and views from reputable services while still keeping the essence of content. Get up and take the first step to become a successful Instagram travel blogger. Your adventures await, and so does your audience!

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