8 Growth Hacking Tips That
Every Digital Marketer Should Know
Growth hacking has become a term in the marketing world. However, many people are still unsure about what it is or how it works. What does it mean to "hack" your way to success?
The term is frequently used in the context of startups. While that is true, it can also be applied to any promotion or marketing campaign aimed at increasing revenue.
Growth hacking can also be used by digital marketers to improve their marketing techniques. They use the available resources they have and turn them into marketing strategies that help their profession.
This article will take you on a journey to explore ways on how you can use growth hacking. It will also help you understand more what growth hacking is.
What Is Growth Hacking?
Growth hacking uses innovative and low-cost digital marketing strategies to promote a brand, product, or company. You might have heard it as viral marketing. However, the term didn’t stick since viral marketing is just one aspect of growth marketing.
Growth hackers make use of different marketing approaches and combine them. This is so that they can drive quick development around a specific growth objective.
The goal of growth hacking is to create a buzz. Existing users and customers are rewarded and incentivized for bringing in new users and consumers. Its main purpose is to immediately place a company, product, or service on the map.
Successful growth hacking efforts often include using existing resources. Digital marketers achieve this through creative ways.
Growth Hacking vs. Digital Marketing: What’s the Difference?
Growth hacking and digital marketing have their similarities. However, there are certain aspects where they differ.
The main difference between the two - and what really sets them apart - is their approach to marketing. Digital marketing is an umbrella term for marketing strategies used in the digital world.
For example, a company hired a digital marketing agency in Milwaukee to optimize its content online. The agency can use search engine optimization (SEO) to increase web traffic. Likewise, they can use other marketing strategies like pay-per-click (PPC) management and website optimization.
Once the marketing strategies are done online, it is termed digital marketing.
On the other hand, growth marketing is a subtype of marketing. It emphasizes goal-setting, experimentation, testing, and data analysis. Growth hacking also uses different digital marketing strategies. However, their main focus is to achieve growth for a company.
Does that mean you need to choose between the two? The answer is, no. While there are some confusions between them, both methods go hand in hand.
Growth Hacking Tips for Digital Marketers
When you talk about growth, the first thing in your mind is sales. However, there are other measures at play when it comes to marketing.
For example, you can get more leads if you have more social media followers. It also helps to gather more email addresses and generate more comments on a blog.
With that being said, here are some growth hacking tips that you can use right away.
1. Use a Social Media Platform Your Competitors Aren’t Using
It will be difficult to dominate Twitter or Facebook if your competitors can also be found on these platforms. What you can do is to look for small social media networks where your competitors aren’t using.
By being on a social media site without competition, you can get unlimited access to your audience. Also, you can direct visitors from your website to your social media account and vice versa. This way, you can provide them with a pleasant atmosphere for maximizing your audience's potential.
There are several approaches to this hack. One of your audience members might be discussing a new website. You can look into it and begin posting. Before realizing it, you have already created a devoted fan base.
2. Engage in an Experiment
It’s also important to assess how customers are responding to you. By experimenting, you can find easy fixes that lead to significant results. You can do A/B testing on your content or evaluate which email subject lines appeal to readers.
3. Make a New Layout for the Company Website’s Landing Page
If a website’s landing page fails to pique the audience's interest, it's time to start over. This is especially true if you've done all A/B testing and still have poor conversions.
Consider the landing page in a different light. If you were the customer, what would attract you to make purchases at a company? Perhaps you're aiming for a younger demographic that thrives on video games. You can make the landing page far more appealing by gamifying it.
Digital marketing agencies offering web design services help you create attractive landing pages. Hiring such web design companies saves you time, allowing you to focus more on important tasks. Not only that but they can also make your website SEO optimized.
As you know, SEO is an important part of digital marketing. If you’re still new to the digital marketing world, outsourcing SEO services greatly help. You don’t need to wait until you finish learning about SEO before you can have an SEO-friendly website. They can do the work for you as you learn more about search engine optimization.
4. Send Email Invitations to Your Customers
If you have a do-not-reply email address, then you should consider changing it. Basically, such email addresses stop people from communicating with you. They transmit a subliminal message that you’re not interested in hearing from them.
By making the channels of communication open, you can initiate discussions with your customers. Additionally, it can even provide you with valuable information about your audience. You can do this by inviting your email subscribers to ask questions or give a comment to a blog you posted.
5. Meet People Through Events and Workshops
True growth hackers don't rule out any possibilities for achieving their objectives. Going offline to facilitate growth is also a part of the technique.
Try considering attending small events near you – or even out of town. Meeting people in person and conversing with them makes you a more appealing option than a faceless corporation.
6. Create Interactive Content
Interactive content has become more popular these days. People like to engage with information online. It can be from infographics, quizzes, or animated videos.
If that is the case, why don't you make something like that of your own?
If you don’t specialize in such content, you can hire someone to do it. There are digital marketing agencies that focus on creating interactive content. These companies work with professionals that can make whatever content that you need.
7. Engage in Pay-Per-Click Marketing
Pay-per-click marketing is used to verify concepts, test phrasing, and discover which language clients prefer. Even companies on a shoestring budget consider spending $100-$200 on PPC. By doing so, they can test and validate their ad strategies.
If you’re unfamiliar with the strategy, you can partner with a PPC agency to do the work for you. Or you can learn how PPC management works.
Basically, agencies with PPC services put ads at the top of search engine result pages. This happens when a company puts money on a keyword. The more money a company spends on an ad, the more likely it is to be seen. PPC management gives businesses numerous advantages, including increasing sales and generating more traffic.
8. Identify Which Strategies You Need to Improve
It's a good idea to step back from your marketing approach to look at the larger picture.
What areas aren't doing as well as they should? Where do you think you could boost engagement?
Don't think negatively if you discover strategies that aren't doing as well as you'd want. You don’t need to throw them away and start over. You can transform them into something better with just a little tweak and some A/B testing.
The goal is to delve into the nooks and crannies of your data and take action based on what you find.
You can get started by looking at your lead funnel:
- Are the prospects finding it easy to give you their information?
- What happens to those leads once they've entered the funnel? You need to ensure that they aren't falling through the gaps. Even if they aren't all hot leads, don't shut them out for future nurturing initiatives.
- Do you know where your leads exit your funnel? When do customers cease interacting with you?
Find the flaws in your process and begin filling them with new strategies. After doing so, you can now test your results, and keep an eye out for an increase in growth.
Digital marketing and growth hacking are different and similar in many ways. Despite that, they should not be seen as separate marketing strategies. Growth hacking provides digital marketers new opportunities to maximize their work. As the name suggests, it focuses more on the “growth” part of marketing.
By following these tips, you can maximize your marketing strategies. Additionally, you can even create a new strategy that works best for your target audience.