There Is a Growing Trend for Take-Away Food
Home delivery and take-away service have been permitted as essential services during the lockdown in various states. It has beencreated a list about the most ordered take-away dishes in the world during the pandemic.
Over the last three months, the majority of the population has been forced to stay home. It is not surprising that in this period many people have allowed themselves the convenience offered by a meal delivered directly to their doorstep.
Although the offer of take-away dishes has never been so wide and varied, ordering the dishes is just a bet worthy of those placed in the best online. The request for activation of these services by restaurants that did not use it previously, is higher than before pandemic. Now it is a concrete opportunity of business. By this way, also the popular brands can continue to offer their specialities to customers, and to customers themselves the possibility of receiving them directly at home.
According to Keyword Google Planner, the worldwide web research of words as “take-away”, “delivery” and “take-away food” has increased by 300 % between March and May. What are the countries where food delivery has been requested more?
All about the most wanted take-away brands
McDonald's has been the most sought-after fast food chain in recent months. It is the world’s largest restaurant chain in terms of revenue and, as of 2018, had 37,855 outlets in 100 different countries.
As reported in an article published by the Insider, in 41 of the 81 countries analyzed, the consumer online searches for "McDonald's" were far superior to any other independent chain or restaurant. Much of this research was conducted in Europe, where 26 of the 30 European states couldn't do without tasty Big Macs.
What country ordered more take-away food?
We have just said that during the lockdown there were 26.6 million searches on Google containing the words "delivery", "take-away food”, “take-away" and “food delivery”, of which 10.5 million (or 39%) only in the USA.
Analyzing data, United States of America ranks second for individual volume with a search every 31 inhabitants in the analyzed period. In fact, the primacy belongs to Belgium, with a search for every 10 inhabitants.
The changing market for food delivery
The business of delivering restaurant meals to the home is undergoing rapid change as new on-line platforms race to capture markets and customers across America, Asia, Europe, and the Middle East.The market for food delivery stands at €83 billion, or 1 percent of the total food market and 4 percent of food sold through restaurants and fast-food chains. It has already matured in most countries, with an overall annual growth rate estimated at just 3.5 percent for the next five years. The most common form of delivery is the traditional model, in which the consumer places an order with the local restaurant and waits for it to bring the food to the door. Using apps is a revolutionary way to order food. Food delivery is using the digital support to reshape the market.
How has the demand for take-away food changed?
The take-away food request has changed because of the coronavirus. According to Google Keyword planner, during the lockdown, food delivery request has increased of 300% especially in Mexico. It should also be noted that although the United Kingdom ranks third for quarterly search volume, it was the only state in the top 10 where the demand for home deliveries recorded in the same period decreased by 20%.
Many researches have proved that there is a new way to order take-away food. The most used apps for the ordination were all Americans. The most famous ones are Caviar and Uber Eats. Caviar recorded the largest traffic increase in the world (50%).The numbers of Uber Eats instead increased by 22.2% and the app proved to be the only one of the top 5 made in the USA among the most used in the world: present in over 6,000 cities and 45 states globally, the app recorded the highest number of searches per capita in Taiwan.
And you? Did you know food delivery is changing the global market?
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