The Power of Finding a Perfect Audience on Social Media

By 2023, the number of social media users in the United States is estimated to increase to approximately 257 million users. Social media has drastically changed the way we interact online. Users from all corners of the world are able to discover what is happening in the world in real-time and are able to connect across long distances.

Users are also able to access endless amounts of information, all at their fingertips, as well as find common ground and embrace new interests they wouldn’t have been able to before. With such a giant base of users, it is crucial for companies and brands to not get overwhelmed and spend countless millions on advertising, trying to reach all these users. Instead, companies should learn who their perfect audience is before spending significantly and they will see and experience unparalleled benefits.

Read more in the infographic below to learn why creating specific, target audiences from large audience groups will not only create loyal relationships with your followers but also save you time and money.