6 Facebook Statistics Which Will Help
Influencer to Grow in 2021
Facebook is one of the oldest and the most used social media networks on the planet with over 2.7 billion users worldwide. For marketers, influencers, and content creators, excelling at Facebook is a must, regardless of their field and target audience. But you will need to have a proper marketing strategy before you start your journey into the field of Facebook marketing and keep on optimizing it as the platform and your account grows. To help you out here are some facts and figures that will help you in developing a great content marketing strategy.
The fastest-growing region on Facebook
Facebook is the fastest growing social media platform on the planet making it a great place to advertise and gain your follower count. But you wouldn’t believe which regions account for the most growth in terms of Facebook users, it’s the Middle East and Africa with 13.6 percent followed by Asia with 10.7 percent. While Europe and North America saw a growth of 8.7 percent. However, some countries like Germany, South Korea, Japan, and Switzerland saw a decrease in Facebook users. So now that you know where your audience lies, you can create posts that target the right audience for the organic growth of your Instagram account.
Average time spent by users
It was predicted that Facebook would see a drop in its average time spent but the recent pandemic helped increase the time spent on the social media network as well as its user base. The average time spent went up from 24 minutes in 2019 to 34 minutes in 2021 which is a nice thing for influencers as it means people will sit longer staring at their phone/computer screens and are more likely to stumble upon your content in their feed. So if you are a Facebook influencer who is looking for a way to increase his Facebook follower count as well as engagement then you should definitely make use of this time to get users’ attention by using trending hashtags and creating posts on trending topics that are bound to leave them wanting for more.
The most used Facebook feature
Facebook messenger was first introduced in 2008 as Facebook Chat but since then it has one of the most used features of Facebook and now has an independent app on mobile. It has a user base of around 1.3 billion that’s as much as the population of India. More than 10 billion messages are exchanged between businesses and users monthly making messenger something that shouldn’t be overlooked especially by an influencer. In recent surveys, it was found that messenger marketing leads to a 70 percent open rate than email marketing. In 2020 Facebook Messenger became one of the most used messaging apps on the planet and has held that position even in 2021. You can use it to interact with your followers, spread a message among the masses or use a bot to push your products around the world without a sweat.
Advertising audience on Facebook
Ads are a great way to bring in your target audience to your social media account and increase your follower count. Facebook with its advertising audience of 2.14 billion is one of the best places to run your ad campaign. You will be glad to know that an average user clicks on 12 ads per month which means it's much more likely that a user might end up on your Facebook page. While 47% of Facebook’s ad revenue comes from North America but your ad campaign has a high chance of reaching a substantial amount of users (above 13 years of age) in countries like the Philippines, Libya, Malta, Samoa, Aruba, Mongolia, Ecuador and Peru with some countries having a reach as high as 100%.
Users and Facebook stories
Facebook stories are a new way for creators and influencers to keep their audience entertained and gather more Facebook likes, comments, and shares on your content. 500,000,000 people use Facebook stories on a daily basis from people using it to share a part of their daily life or influencers and content creators sharing a sneak peek of their upcoming content. Facebook stories are growing 15 times faster than news fees sharing as they offer a nice and short way to consume content and also a nice way to make your content seen by a large number of people in a very short time. Many popular apps like Spotify, SoundCloud, GoPro, etc integrate directly with Facebook Stories making it easier for you to create content on the go.
Brief info about Facebook audience
Every aspiring influencer and content creator must know what kind of audience the platform has so they can plan and create content accordingly. While Facebook has over 2 billion users but out of those 2 billion 57% are male and 43% are female. The largest audience segment (32.4 percent) on Facebook is aged 25-34, the next largest age group is 18-24 with 23.5 percent audience while only 4.7 percent of the audience is 65 years or older and only 5.8 percent of the total audience is 17 years old or under. While 63 percent of the total US population above 12 years of age use Facebook but still that doesn’t make them the country with the most Facebook users as the top place is currently occupied by India with 320 million users.
While most people believe that Facebook is not as relevant as it used to be, the growing number of Facebook users tells a different story about the platform’s importance in the digital marketing world. The above-given statistics clearly show that the brand hasn’t lost its influence on the market and is still the king of social media networks even in the year 2021. So make use of the statistics mentioned above and create an influencer marketing strategy to help you grow organically.
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