Team Up with an Experienced SEO Agency in Malaysia
The COVID-19 pandemic has made a lot of brands rethink their marketing strategy. With little traffic coming through their doors, a lot of brands, both large and small, are turning to the internet to attract customers and increase conversions. However, most brands new to digital marketing in Malaysia are unaware of the importance of SEO.
Even if your brand paid a lot of money several years ago for a website that was well-designed and featured informational content and photos of your entire product range, you’re still going to play catch up to your competitors who are actively marketing their products online.
Google Promotes Competition
SEO is so important in establishing an online presence in Malaysia because of the way Google operates. Sure, there are other search engines, but the online business world revolves around the best practices of Google. And as much as Google claims to be levelling the playing field as much as possible, in truth, the practice of ranking websites means that it’s actually in the business of promoting competition among businesses in each industry.
These rankings determine where your site will be listed in the search engine page results (SERP). A high ranking means your website will be the first one users see on the SERPs, and a low ranking means that your site will be buried somewhere where few users will find it. It’s been found that somewhere around 70% of the users never venture beyond the first page to get the results they use.
To be able to compete effectively, your website has to run as smooth as silk. And this is why SEO is so vital to compete in the Malaysian online marketplace.
Importance of Maintenance
One of the jobs of a Malaysian SEO agency is continuously updating your site so that it scores high in the Google rankings. There are many ways they do this, but one of the most effective is by content marketing.
Users looking for products offered by your brand use specific search terms to describe the products. Google makes a note of the most popular terms used and identifies them as keywords. By using these keywords in new and informative content created for your site, these keywords lead the users to your site more effectively. As more and more users visit your website, your ranking increases.
A Malaysian SEO programme of content marketing, link building, blog posting and outreach can do wonders in moving your site to the first page of the rankings. But this sort of effort takes time. The internet is a competitive place. And more and more brands in Malaysia are working with experienced SEO agencies.
The sooner you partner with an SEO agency, the better to increase your conversion rate and make your brand name known to your audience of choice. Get on the bandwagon and start making your website an effective sales channel in your marketing strategy—team up with an expert SEO agency in Malaysia.