How to Escalate your E-commerce Business
With Headless CMS
Headless CMS (Content Management System) helps in delivering content by way of APIs across various platforms and devices. It allows the content to be a separate presentation layer of the website. It provides multi-channel distribution of dynamic content. This content can get branched across different platforms.
It doesn’t matter if you’re part of a development team or you’re a manager of a team of developers. It is, however, important that you get the right architecture for your projects.
The evolution of headless CMS is widely known to professionals. It’s also preferred by developers. The software has been adopted by developers, especially for larger web development projects.
Traditional e-commerce platforms were built on top of a monolithic architecture with a coupled back and front-end. This allows businesses to sell their products through a web-based shopping experience.
The growth of smart devices pushed e-commerce businesses to find a multi-channel approach. That’s where the need for headless CMS comes in. E-commerce businesses can use headless CMS to run their operations. The kinds of operations include:
- Market promotions
- Inventory management
- Product logistics
At the push of a button, content gets distributed via APIs. This enables e-commerce businesses to streamline operations. It also provides shoppers with a seamless experience.
9 Benefits of Using Headless CMS
We live in an omnichannel world, so headless CMS is an important piece of technology. Also, content created by enterprises for websites must appear on newsletters and apps.
Managing a replica copy of the content for multiple channels is inefficient and terrible. If an organization makes an update, it shouldn’t get copied and pasted in 5 different systems. It should be made in a centralized location and the changes sent out to all platforms that matter. That’s how significant headless CMS is.
So, what are the benefits of expanding an e-commerce business with headless CMS? Find out why in this article.
1. Faster Time to Market
In the modern world, content is created and published at a high rate and on different platforms. According to research, 50% of respondents in 2018 had increased the creation of audiovisual content. They had also increased the creation of image-based content.
Headless CMS enables you to update and publish content on every platform at the same time. This way, repetition of tasks to get through multiple touchpoints can be avoided. It also reduces the time used to market and brand inconsistencies across channels.
2. Omnichannel Experience
Omnichannel purchases are viable whether one is shopping on a PC or a smartphone. Traditional e-commerce platforms say that they provide omnichannel experiences. But, that’s not necessarily the case.
Often, it’s said that to get new clients, you need to have your products on different marketing channels. Thus, to market products, different platforms must have the product’s information. But, developers find the whole process of matching content across all touchpoints tedious.
With a headless CMS tool, content gets generated and stored in a centralized location. If you need content for mobile or web apps, you can easily access it from the centralized platform.
Data gets stored in a headless CMS, and users are at liberty to display it many times on different platforms.
3. Easy content management
The overall content of the eCommerce platform, including creative visuals, can also be automated with the help of dedicated tools for headless CMS for visuals.
These tools enable the developer to spend less time in generating content. These tools are designed in a way to automate content creation and management rather than putting manual efforts into them.
For instance, creating customized badges for the products displayed on the eCommerce site can be time-consuming with traditional CMS. On the other hand, one can make use of the available resources and create and update the visual content with less time and effort using the headless CMS.
4. Flexibility for the Front-end
Traditional CMS grouped content in an opinionated web framework. Although this was effective, it limits organizations with different devices and touchpoints.
Luckily, there are no limitations when it comes to headless CMS.
Note that the front-end of the app or website is decoupled from the content layer while using a headless CMS. As a result, developers work flexibly on front-end development.
5. Customized Customer Experience
Customers prefer personalized customer experiences that meet their needs. With a headless CMS, businesses can tune front-end sales to match customer preferences.
Brands that need to be different must customize their online sales presentation experience. They can add features such as custom shopping preferences and personalized recommendations. Customization strengthens the bond between the customer and the business.
6. Technology Consolidation
Technological innovations are happening fast and furious. Most of these innovations provide an improved customer experience. As a result, many businesses always want to take advantage of the new releases. With traditional e-commerce systems, businesses found it difficult to consolidate technology.
This is, however, not the case for those using headless CMS that use APIs. That’s because they make it easy to integrate new releases into businesses’ websites. Developers can easily accomplish that with minimal investment in time and resources.
7. Extra Security
Security and privacy have always posed a challenge in the digital market. Consumers easily get trapped in online fraud and many are afraid of shopping online.
The security issues were rampant with the use of traditional CMS. This, however, changed with the innovation of headless CMS. Businesses can now configure website components without requiring content management tools. That’s because headless CMS doesn’t display content. They also don’t need any database, and this solves data breach issues.
Moreover, headless CMSs also provide authentication services and security protocols. This extra layer of security ensures that websites are secure.
8. Performance
One of the things that kill conversion rates is a slow web page. For that reason, organizations try to improve speed, which is also a reason to choose headless CMS.
The restrictions of a coupled CMS can lead to the slow loading of pages. The adoption of a headless CMS improves performance instead.
9. Cost Saving
It might seem like operating a headless CMS platform is very expensive. That’s in comparison to traditional e-commerce. But, organizations must look further into the future.
Choosing an e-commerce solution means making the most economical short and long-term decisions. It starts from product licensing, hosting, and maintenance of websites.
It helps businesses in saving on resources by spending less money on sales and marketing. That’s because they can personalize their website and react to market trends.
Businesses can also save time through increased agility.
Conclusion
Currently, a monolithic website can’t provide the desired customer experience. Many traditional CMSs are said to be outdated in this regard.
A headless CMS doesn’t prevent developers from setting particular frameworks and tools.
We have discussed several benefits of using headless CMS in this article. We believe they are clear enough to convince you to adapt the use of headless CMS. Your business will thank you for it.