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5 Ways to Enhance YouTube Videos for Marketers

The number of YouTube users is increasing exponentially, and the user base is getting colossal with each passing day. This means that if you want to penetrate YouTube through your videos, you will have a vast target audience which you can attract. But there are already millions of channels on YouTube which are uploading content in the video form on a regular basis. This calls for some better strategies if you want to market the business offerings through YouTube videos.

YouTube is the second most used search engine and comes with a wide range of optimization tools such as ensuring the increased number of views, conversions, and subscribers. However, you need to use them all at your best to drive better results. If you want to make sure that you are making an impact in your business marketing, we have got five excellent tips for you!


As we are talking about the businesses and their presence on YouTube, it is essential to reflect and resonate a brand image, but how do you do that? By using the business logo!

When it comes to the business logo, there is a debate if it’s the right solution or not, but we must say that it is. First of all, when you use the business logo as a watermark in your videos, it will create an understanding among your user base that you have got something in you and that you are a legit business. Moreover, using the business logo as the watermark will also make sure that no one gets to steal the video that you had put the efforts for. So, if you want to add the watermark to the video, follow the steps mentioned below...

  1. Go to my channel and at the top, click on the gear icon
  2. Then, click on the “advanced settings.”
  3. Then, choose the advanced settings link option
  4. At the left side, click on the channel section and later, branding
  5. Now, on the right side, there will be the option of “Add the Watermark” - click on it
  6. Then, choose the watermark from your files, and it will be added to the videos!

Once you have added the watermark, you can check its performance through the YouTube analytics to be sure!

Direction Cues

The arrows and cues are the reason we look into some direction or move toward some path, and this is why we are talking about inculcating the directional cues in the YouTube videos. Arrows, pointers, videos, and photos are named the directional cues when we are talking, gaining attention to the call-to-action. Call-to-actions are essential to creating engagement as it encourages the audience base to talk.

Add Keywords to Optimize

As we have already mentioned that YouTube is the second most used search engine after Google, and everyone knows that keywords are essential to rank the content on Google. Similarly, if you want to make sure that your YouTube videos are ranking higher in the search results, you need to use the keywords in it too. Now, where do you add the keywords? So, the answer is that you can add the keywords to the tags, titles, and descriptions to increase the visibility and ranking chances. Many experts also say that if you add the keywords in the video script and speak them, it will also help in increasing the ranking. So, make sure that you are adding the relevant keywords to leverage the current optimization trends.

In the individual videos, you can opt for the descriptive keywords as they drive better results but again, make sure that it is in-line with the business field and the video itself.

Use CTAs & Annotations

If you want to make sure that people engage with your video on YouTube through commenting, you should try to add the CTAs which will do this for you. Other than that, you can add the annotations in your video. For instance, if you are creating the video, add the interactive pop-ups in the videos to make sure viewers are gaining something important, and they are adding to the engagement.

The Subtitles

If you want to create user engagement in multiple target audience, add the video subtitles. This will make sure that the people who don’t speak and understand your language get to watch and enjoy the video as well!

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