The Best Channel For Lead Generation -
Email Marketing Vs. Telemarketing
Lead generation is an essential aspect of getting your business up and running. It is the way to connect to your target audience and draw them towards your products and services. That's why companies allocate considerable resources to generate these leads.
Whether it's B2C or B2B lead generation, applying proper tactics will help you go a long way in the journey with your customers. Lousy strategies will drive the customers away, so you should know the whats and hows of your sales calls.
What is Lead generation?
Lead generation is the marketing process to draw potential customers’ interest in a service/product, which ultimately turns into a sale. This process involves getting the contact information of many people via various methods and engaging in your business.
Here, we'll talk about the two of many ways to generate leads. Telemarketing and Email Marketing- which should you choose?And which method yields the best results for your company?
Telemarketing - The interactive approach
“Generating leads through cold calls” basically sums up telemarketing in five words. Although the results may vary when using this approach, it is straightforward and immediate.
Like any other type of marketing, telemarketing needs to be done right to see the results. It will help you create a healthy stream of sales opportunities. It can be beneficial for startups to expand their territory beyond the local market.
Telemarketing offers advantages for organizations that need to quickly scale up their lead production. Brands should carefully pick their partners and thoroughly examine any call lists to get the most out of telemarketing while avoiding negative consequences.
How Telemarketing Works In Your Favor
Telemarketing offers one-on-one interaction making it more personal. When it comes to maintaining a stable connection, telemarketing's strength resides in its dependability.
- Telemarketers establish a relationship with customers, which is lacking in the case of text messaging or email marketing.
- This brings us to our next point, it Maintaining touch with a consumer and doing follow-ups is much easier using this method.
- Telemarketers generate qualified leads, which boosts revenue.
- You can approach consumers with a friendly tone of voice and a professional attitude, which can be more persuasive, especially in the B2C market.
Telemarketing may be a thing of the past, but it is far from gone. Businesses still rely on telemarketing to turn leads into solid sales.
It's not easy to create leads via telemarketing. It may fail if it is not properly planned and executed. To be effective, you must consider the greatest strategies and approaches.
What To Look Out For
While we talked about how telemarketing helps the business, there are some reasons why people don’t like it. What words pop up in your head when you first think of telemarketing? Intrusive, ill-timed, unsolicited?
Telemarketing has a bad reputation in the B2B business, and while not all of them make total sense, there are a few reasons they are not at the top of your list of considerations:
- Telemarketing handled by untrained professionals causes you to lose customers.
- The timing of calls matters the most. If you don't know what timezone they are in, you might end up calling them at midnight. This can be solved using a Phone Validator that tells you the number's validity, location, and carrier. However, calling them during busy hours is still a problem.
- Some people use the "Do Not Call" list to avoid telemarketers.
- Telemarketing can be expensive. The most up-to-date and filtered lists can cost up to three times as much as the original.
Is there an alternative? Yes. Email marketing can work wonders for you if you have bad luck with Telemarketing.
Email Marketing - The independent approach
If your goal is to grow your business by yielding the best ROI, email marketing is for you. You can also keep an eye on how well you are nurturing your audience.
You'll need an effective lead generation plan if you want to build your eCommerce business and increase revenue. Your firm will struggle to engage clients and grow income if you don't have such a system in place.
How Email Marketing Works in Your Favor
Email newsletters are the preferred approach to nurture leads, according to 31% of B2B marketers.
- A newsletter is a low-cost, quick, and easy way to keep customers updated on new product launches and discounts.
- Email marketing is easy and relatively cheaper to maintain if you simplify and automate most of the processes.
- Emails can be sent to thousands of people in only a few clicks, and they may view them whenever they want, whether online or offline.
- According to studies, acquiring a new client costs five times more than keeping an existing customer. And email marketing works best when it comes to retaining customers.
- You can communicate with consumers and website visitors regularly with email marketing.
- Segmenting the email list into smaller groups to send personalized and relevant content is another strategy that helps to strengthen customer relationships.
What To Look Out For
Here are a few things you must pay attention to make your email marketing campaigns perform better and not backfire.
- You must have a quality email list before sending out your email campaign.
- Never buy an email list. It will drown you deeper if you send emails to these purchased email addresses, they might be outdated, irrelevant, and might even report you as spam.
- If you are sending out cold campaigns, build your own high-quality email list using an Email Finder.
- Make sure all email addresses are valid. It's important to use an Email Verifier to check the validity of your email list and clean your database periodically to ensure that your emails are getting delivered where they belong. Else, you would end up facing high bounces and spam complaints.
- Make sure you are providing your recipients an easy option to opt-out of your emails. This will lower the chances of them blocking you in case they don't want to receive your emails.
- Never bombard them with too many emails and that too irrelevant emails. It will annoy them, and they might even tag you as spam.
Final Verdict - Which one should you use?
Receiving a phone call out of the blue is likely to annoy your prospects and get a negative response from their end. But getting an email with no point of contact can be a wasteful expense.
So, what about a mixture of both? For example, send out a customized email to introduce yourself to the prospect. Then, you can include a CTA to set up a phone call appointment to explain your products/services and turn them into a sale.
Email marketing and telemarketing are two sides of an icosahedron. There are many different ways to generate leads, with email and telemarketing being two major channels.
Whether you want to apply these approaches individually or use a hybrid approach, choosing what's best for your business to thrive depends on your business type and requirements.
Now it's your turn to make a choice and do what’s best for your company.
Aastha Shaw is immersed in creating & developing content at Clearout & ClearoutPhone, Saas products used for email verification and phone validation respectively. She has been creating content for websites, blogs, and videos for marketing. You can reach out and connect with Aastha on LinkedIn.