7 Top Reasons Why Your eCommerce Startup
Should Move to Magento
By Ashley Brown
eCommerce has seen astronomical growth over the past few months. As the coronavirus forced physical marketplaces to shut down, the world switched to online shopping. And this unprecedented surge also tested the capabilities of eCommerce platforms. Online businesses using Magento Commerce are smoothly handling the soaring demands and rapidly changing market dynamics
With ever-increasing competition in an expanding online market, Magento helps you navigate smoothly. Startups have particularly benefitted from the flexible and diverse capabilities of the eCommerce framework. That’s perhaps the reason the demands for Magento eCommerce development have remained consistently high. We have fast-forwarded online shopping. Thanks to the pandemic. And experts believe these shopping behaviors are likely to stay even after the crisis is over.
That means if you run or manage an eCommerce startup, it’s time to scale up. And your plans for ramping up online business must start with a reliable foundation — a solid development framework. That’s where Magento eCommerce comes into play. A great number of early- and late-stage startups have quickly achieved milestones by switching to Magento. We have rounded up seven top reasons for moving your online business to Magento eCommerce.
1. Customized Design & Development Tools
The Magento eCommerce platform is known for an extensive range of personalized designs and development tools. Startup businesses don’t have the same design and development requirements as big retail companies. Magento addresses that by offering different tools. For instance, it provides analytics tools that help startups to efficiently monitor traffic and make data-driven decisions. Online store owners can easily integrate Google Analytics into the Magento eCommerce platform.
2. Efficient APIs for Inventory Management
Good inventory management is the growth engine of every successful eCommerce operation. To succeed in a ruthlessly competitive online commerce market, startups must streamline inventory with their sales and content teams. Magento provides APIs to efficiently manage all your eCommerce operations. You can easily develop and update inventory info using APIs. Besides, you can also use product information management solutions to make the processes even more streamlined.
3. Feature-rich Magento Extensions
Magento Marketplace offers you a diverse platform to find a wide array of add-ons to extend the capabilities of your online store. You can install or customize extensions according to the specific requirements of your online business. The ready-to-use extensions enable store owners to enhance their website even if they are not tech-savvy. This is particularly beneficial for startups since they usually don’t want to spend extra costs on hiring developers for every task.
4. SEO-friendly Features
Better visibility on search engines is central to the success of eCommerce startups. Without SEO, your online store may get lost in the overcrowded digital commerce space. Magento eCommerce offers SEO-friendly URLs so your website is well visible in search results. Besides, the eCommerce platform generates meta descriptions, keywords, and Google sitemap, among other things. These, combined with other capabilities, help you to efficiently manage the search engine rank of your eCommerce website.
5. Mobile-friendly Online Commerce
Your online store would receive more traffic from mobile devices than from desktop. It’s a globally consistent fact. For providing visitors the desired experience, your online store must render a mobile-responsive experience. Having a mobile-friendly website — and even an m-commerce app — is critical to providing an engaging shopping experience.
Mobile-focused customer experience is more crucial for startups than established businesses. eCommerce solutions built on Magento offer an array of mobile-first features. Users can seamlessly zoom in and out and drag-and-drop while shopping. These features create an intuitive shopping experience for people using mobile devices.
6. Data-driven Business Decisions
If you are associated with an eCommerce startup, you know how crucial data is for growth and customer retention. Magento allows store owners to use a swarm of analytics-related features. You can easily view customers’ purchase history; get search results; and even customers’ wish lists.Such pieces of information let you make marketing and sales decisions based on customers’ requirements.
7. Secure & Seamless Transactions
Security is a growing concern among online shoppers and store owners alike. As demands for eCommerce surge and new players pop out in the market, security is likely to remain a major concern. The Magento eCommerce framework ensures robust security. Solutions built on Magento are have data encryption and other security features.
Wrapping Up
eCommerce startups need a framework that ensures flexibility, superior user experience, and cost-effectiveness, among other things. Magento ticks all these eCommerce requirement boxes. The diverse features and immersive customer experience make Magento one of the most preferred platforms among startups worldwide.
Author Bio
Ashley Brown is Sr. Magento Developer at Agento Support, a Magento support & maintenance services provider. She regularly writes on eCommerce tools and technologies. She loves to explore topics that delve deep into how technology transforms businesses.