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Effective Ways to Earn More Backlinks to
Boost Your Search Engine Ranking

When you finally make the decision to start your own online business, your initial thoughts are about the fun stuff… The name of your store, the design of it, and all the great products you’re going to sell are just a few of the thoughts that float around in your mind. It’s not until you actually get into the “nitty-gritty” of your business that you discover the growing pains of running an online store.

That’s not saying that running an online store is “easy like Sunday morning,” nor is it saying that it’s an excruciatingly painful process either, but it is work, and there are factors to consider that most don’t initially think about. One of those factors is ways to earn backlinks.

Most entrepreneurs, when it comes to marketing, focus on how they can drive more traffic to their site, without realizing that backlinks are an entity in itself to drive traffic to their site. But, in running your online store and acquiring links, it’s also important you understand that while driving traffic to your site is important, increasing your ranking on search engines is important as well.

In boosting your search engine rankings with backlinks, there are certain types of backlinks you need, and it’s also not about quantity either… quality matters too. The backlinks you need and want should come from authoritative sites and should be relevant to your content and your industry niche.

The overall goal in acquiring backlinks is to not only drive traffic to your site but to also boost your rankings on search engines. When search engines deem your site as an authoritative site, you will indeed rank higher in search engines, making your site more visible to users.

Effective Ways to Earn More Backlinks to Your Website

Guest Posts

If you want to expose your business to a brand-new audience, guest posts are the way to go. Not only will guest posts put you in front of a new audience, but it will also earn you at least one solid backlink.

By writing for other sites, you have the ability and power to not only link to your site, but you also get to choose which landing page you want the link to go to. The key is to do your research and find the right site to contribute to. You want to make sure the sites you do guest posts for are within your industry niche.

One thing to consider with guest posting is that the process can be a bit time-consuming… You have to find the sites, find out how and where to go to contribute, and submit a pitch and topic and hope the publishing site likes it… All of that can take up quite a bit of your time.

Most online businesses will turn to blog outreach services. There are actually a lot of businesses out there that offer these services but you want to make sure you’re working with a trustworthy business with proven success. If you’re wanting to look into earning more backlinks by way of guest posts, take a look at some of the best blog outreach services in the business.

Provide Testimonials

Although you have a business of your own, there’s nothing wrong with showing love to other businesses. Let’s say there’s a business that has products you swear by. Well, reach out to that business and offer to give them a testimonial under the condition that they allow a link back to your business. Just remember, these sites need to be relevant to your site in some form or fashion.

Create Link-Worthy Content

Instead of creating content for other sites, as you would with guest posting, you’re instead creating high-quality content for your own website, and quality is key here. If you want to earn those backlinks, you have to create content that other websites will link to because it’s valuable, relevant, and beneficial to their audience.

In creating link-worthy content, there are certain types of content that is more link-worthy than others. To gain the backlinks that you want, you’re going to gain them from these types of content:

  • Quizzes
  • Guides
  • How-to’s
  • Infographics

The key here is to post this type of content regularly so that your customers and visitors to your site know that they can come to and rely on your site for information. And when they know they can come to your site, they’re more likely to share your content.

Get Social on Social Media

People oftentimes think that social media is just for sharing pictures, videos, and memes, for entertainment, but businesses have quickly found out that social media has become a heavy hitter in the world of marketing and search engine rankings.

According to wearesocial.com, 3.8 billion people use social media, so just imagine your business gaining that type of exposure from it.

Social media humanizes your brand, making it more relatable… and people buy from people and brands they can relate to; ultimately, with social media, you’re putting a voice and face behind the brand.

By engaging and connecting with your customers on social media, you’re going to set yourself up as an industry leader, drive more traffic to your site, and learn about your customers. The goal with social media is to ultimately build and nurture relationships with your followers to make them want to get to know your brand through your website and eventually convert to loyal customers…

This can be achieved by regularly posting on social media and engaging with your followers.


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