Content Marketing VS Spam Email Checker
Modern B2B sales leaders use a wide range of additional marketing methods influencing email processes. One of them is content marketing which is impressing us its engaging with an audience through the prism of a text, guarantees of profits, and a way of satisfying potential clients.
Content marketing (CM) is usually defined as a strategy, method, or marketing technique task of which is creating and spreading meaningful, valuable, coherent and relevant information, and content. Basically, it implements these tasks using different channels such as social media, blogs, various websites and even cold emailing. The main purposes of content marketing are involving a wider audience into your company, acquiring them, stimulating profitable actions of customers, and bridging strong relationships and loyalty between a company and the audience with the use of the same content value.
Now you know what content marketing is, we’ve defined its tasks and purposes. Let's have a look at the questions which help us create a successful content strategy and implement it into email marketing campaigns. It includes the following:
- Principal types of CM and how we can improve email deliverability with the use of them
- Testing email deliverability within blog items;
- Videos as a method of involving new audience;
- Involving the target audience with podcasts;
- Differences in email and content marketing and their connection with folderly.com;
- How to create a successful content strategy.
After reading this article you will explore not only essential aspects that affect the success of a content strategy, but also you will be acquainted with key methods on how to improve email deliverability.
Are you ready to dive into content marketing with us? So, fasten your belts and let's go!
Principal types of content marketing and how we can improve email deliverability with the use of them
As we stated before, modern marketing becomes more and more developed, so it allows us to reveal many variants of content marketing. Actually, nowadays there are a lot of main types of CM that are concerned about building loyal, strong and rapport company-customer relationships with the use of relevant, valuable, and sometimes costless content. Let's have a look at some of them.
When it comes to graphics, which might include pie charts, statistics, bar graphs, and minimal use of text, we always recall infographics. It is an excellent and effective way to communicate with the audience in a visual, creative and unique way. Infographics are well-known for their effectiveness, because it is one of the ways of indirect advertising because they can be posted on social media sites for years, for example on Pinterest. The more your audience can share, save and keep infographics, the more people will find out about a product/service and the stronger relationships between a company and audience will be.
One of the most popular types of content marketing is posting publications on social networks. Through this channel, your audience has an opportunity to find out about your brand or product in a free, unobtrusive and easy way. So, it is essential to implement creative and unique ideas in texts, photos and videos to make your readers and subscribers stay for a long period of time and let them know about news, updates and other stuff about your company or product.
If you launch an email marketing campaign and you want to vary methods of communication with your target, you might include infographics or links of publications in social media, thereby you can boost the rate of engagement with your audience. As we know, the latter factor is one of the key factors to improve email deliverability and sales.
Testing email deliverability within blog items
Blogs as a type of content marketing are effective and quite popular among marketing agencies. It allows you to show all your creativity and dive in the variety of topics that can be discussed. Comparatively with posts on social networks, blogs are longer in size and reading. Marketers use blogs quite often because it is essential to suggest subscribers and clients added value and focus on communication and subconscious influence rather than a direct sale.
In email marketing using blogs as a type of communication with the audience is actively used. However, it should follow some rules such as a structure, lack of spammy words and suspicious links, and etc. Besides context issues, you have to pay attention to the email indicators, for example, delivery rate, domain reputation and be sure that you don't have soft and hard bounces. As we stated earlier, content marketing deals with establishing strong relationships, that is why you have to be certain that with your email account there won't be any problems and difficulties.
If you want to avoid spamming and blocking, there is an easy way to avoid it. Just run a quick test with the use of the email spam checker which helps identify spam issues and suggests lots of variants on improving email deliverability.
Videos as a method of involving new audience
Another great way of involving new audiences in your company is by making videos and distributing them on different social networks. Thanks to their dynamic, interactive, visual, and audial characteristics, you have a great opportunity to promote your product without wasting huge financial resources. Some business owners think that using video as a method of promotion is extremely expensive and difficult to create, however, everything that you need is to have an idea, good video equipment and enthusiasm.
Involving the target audience with podcasts
Podcasts are very similar to videos. It is a method of content marketing that is feared by business owners, so this field of promoting is untapped. Michael Hyatt, who is a writer, blogger, speaker and podcaster, releases his podcast «This is your life» which is listened to and downloaded up to 300, 000 times per month. He states: «Podcasts are well-known for their ability to be visible in iTunes. I give valuable, relevant information and pieces of advice for free. As a result, it causes an increase in sales of courses, books and live meetings where I am a speaker». Isn’t it impressive?
So, don’t hesitate to use podcasts as a technique of involving an audience in your company. They give you an opportunity to build intimacy and closeness with your target. You can release podcasts via different channels and platforms. The main principle of them is to focus on specific topics and time guidelines can be reached up to 1 hour.
Differences in email marketing and content marketing
Content marketing has great cooperation with email marketing. Let's have a deeper look at their terms and tasks.
As we stated before, content marketing is a technique that focuses on creating and spreading valuable and free content for audiences via online platforms and social networks. It aims on building constant, trustful and strong relationships between a company and a target audience with indirect selling of product or service. Content marketing is used for providing relevant content with answering those questions that readers don’t ask, thereby stimulating them to buy a particular product or service.
While email marketing is the process of creating a message to a big amount of people via email services. It is based on direct commercial principle and is often used by companies in order to involve new potential clients and make them act, subscribe and respond. Besides, email marketing specialists put efforts to strengthen relationships between your company and previous and new audiences with a loyal, respectful and relevant sense. Sending highly targeted sales pitches in cold emailing is the key factor that differs email marketing from other types.
Talking about the similarities of these two types of marketing, we will notice that both of them concentrate on sharing valuable content, increasing sales and creating strong and loyal audiences. However, very often there are lots of complaints from receivers who suffer from a huge amount of sales pitches. But don’t forget that if your content is creative, unique, valuable and relevant, there will be more probability that potential clients will return to your site and react to the requests and actions in emails they’ve got.
In order to get high results from content and email marketing, it is essential to make a quick test on spam containment before running an email campaign because it influences email deliverability and results of sales as well. Today there are lots of effective tools for implementing this task into your campaign. One of them is Folderly’s email spam checker that provides a thorough analysis of email issues, gives individual recommendations for solving domain, engagement and delivery issues. By the way, Folderly is a product of b2b sales leads generation company Belkins that suggests innovative solutions on how to improve email deliverability.
How to create a successful content strategy
We can't imagine content marketing without creating a strong and effective content strategy. We would like to share the top 7 steps of how to achieve it. Being similar to the segmentation way of analyzing, it includes the following:
- Set a precise goal. Define reasons why you want to implement content strategy into your marketing process and point out those results your company wants to achieve.
- Match content and audience needs. Explore what your target audience wants to read and see about your product, define its concerns, preferences and priorities.
- Define the type of content. Analyze content that you have already used and define how it works and what should be improved, refreshed or changed due to the type of content.
- Focus on channels. Define which online platform or social networks will be better for your content campaign. Don’t forget about the segmentation of the audience according to age, gender, income and education.
- Demonstrate a detailed production program. It includes defining specific elements, content managers, time schedule, frequency of distribution and diffusion, etc.
- Realizing content and its publishing. Be careful with this step, because it requires a lot of creativity and implementing all steps mentioned before. Publish them on those channels which are relevant and effective for you.
- Assess effectiveness. After publishing your content, you have to figure out how this particular type of marketing works for you and which results it brings to you. Pay attention to such indicators as KPI, engagement rate and, of course, email deliverability rate if you launch an email marketing campaign. Besides, in order to analyze the last indicator, it will be a huge advantage for you to use Folderly’s email spam checker that provides a detailed report about all indicators and changes your campaign deals with.