6 Best Content Marketing Analytics Tools:
Why Your Content Is Important
In today’s technology, the role of search engine optimization is rapidly increasing, content is no longer just a way of sharing information but a powerful tool that leads to traffic and sales. That’s why different companies start implementing a content marketing strategy to their business to extend their audience and generate new leads.
Let’s discuss several reasons why your content really matters, as well as six of the most popular content analytics tools to track its efficiency.
Unique Content is Crucial in the Google World
To control the whole web, search engines use special programs called web crawlers or web spiders. These robots scan and index web pages on the Internet. They use algorithmic factors developed by the search engine company and set in their robotic minds.
For example, web indexing involves the number of incoming links, the frequency of updates, the number of keywords and others.
The update frequency has a significant impact on indexing in search engines. Without updated content, you’re less to rank in Google results.
Let's say you added new articles to your blog page. Google indicates that updates and changes your website position in their databases.
However, it’s better to focus on the quality than the quantity of the content. Otherwise, you can be punished by Google for publishing non-exclusive content. The content indexing in Google is available for mobile applications as well.
Google Loves Your Content
Since Google is the most famous search engine globally, many companies try to follow Google’s 'preferences'.
The frequency of updates is one of the answers to questions 'how to index website on Google'. The Googlebot regularly scans the web to identify the last updated pages or find the new ones to put them to the Google search index.
It’s better to conduct changes or updates two times a week. That's why different companies run a business blog on their websites.
Benefits of Blogging For Business of All Sizes
Keywords are the most frequently used words by users when looking for goods or services. Smart algorithms analyze these words constantly so that content writers and advertisers could classify them using various tools for keyword research.
It’s essential to add relevant keywords to your content to be recognized by your target audience. This way, your target audience can turn into paying customers.
For instance, you have a travel agency, and you decided to hire web developers to run your website. You can dedicate each blog post to different topics. In turn, the usage of relevant to the topic keywords helps Google classify your website as a place where users can find what they’re looking for.
Again, focus on the writing of unique, quality content instead of just putting keywords everywhere. Search engines have become much smarter. They can distinguish a good blog post from a poor one.
So, ensure your SEO strategy is focused not just on the keywords but also on adapting them to the content. Create educational, exciting content to engage your audiences and provide useful information, not just around keywords. Thus, you’ll understand all the benefits of running a blog.
The principles of search engines work
Best Content Analytics Tools
To have a winning marketing strategy, you should not only create high-quality content but analyze the metrics it produces. It’s vital to conduct content analysis to understand the behavior of your target audience.
1. Google Analytics
It’s a free platform that lets you conduct website content analysis based on a broad scope of data, including clicks on pages, time users spend on your website, and so on. Besides, using Google Analytics, you may know whether users share your content or click on ads.
Goal Funnel is one of the best features of this service. It's handy for the retail industry since it lets you see what URLs customers go through before buying a product or taking other actions. Using content data analysis, you’ll understand how to meet customers’ needs and improve your stats, respectively.
Another benefit of Google Analytics is that it can provide you with information about the keywords which took customers to your website and detect what browsers they are currently using. After customizing your content analytics data, you can track which campaigns bring the most traffic to your website, make custom reports, and much more.
Bitly is a well-known link shortener. However, this service provides you with much more opportunities. You can not only create perfect links but also analyze their efficiency.
Bitly can monitor the number of clicks generated by a separate link and show you exactly when users clicked the link most frequently.
Moreover, you can see what countries and cities generate clicks to your links. In this way, you can streamline your content and reach target users. It’s another helpful tool for content marketing analytics.
SimilarWeb lets you legally follow your core competitors and take their solutions into consideration. With this service, you can easily get traffic data and see which positions competitive websites and even mobile apps are ranked on Google. You can also get information about visit duration, pages per visit, bounce rate, and so on.
Buffer is a content analytics tool for social media. This service allows you to create reports according to business goals. As reports are updated daily, you can be sure that you’re getting fresh data.
Buffer's analytics are created to help you see your content performance at a detailed level in one place. Moreover, the software provides you with engagement metrics like measure stories, posts, hashtag performance to help you get a clear understanding of how users are interacting with your content.
Moz measures the influence of your search-engine-optimized content. It’s a great tool that helps you diagnose the potential issues on your site's SEO and figure out what’s working better.
You’ll get insights into how your article or post ranks among similar works in your industry and which keywords to use to build an effective content marketing strategy.
Kissmetrics allows you to discover a user’s journey across multiple devices, figure out where they spend more time while on your website, and analyze conversion metrics like time-on-site and bounce rate.
This tool is based upon behavioral analytics, which helps you understand how viewers respond to and interact with your content. You'll also get insights into what information is attractive to users and how to make them come back.
If you want to have a working marketing strategy, it’s vital to figure out the analytics behind that strategy. Content marketing analytics tools will help you cover the essential questions:
- What metrics do you want to focus on?
- Does your current strategy work?
- How close are you to achieve your business goals?
- What are the primary areas that need to be improved?
Answering these questions will help you strengthen your brand presence, drive sales, and grow audience engagement.