Overcoming the Challenges of Effective Live Video
Live video has taken hold as a key means of communication and entertainment over the pandemic, and even before. This is reflected by traffic, which increased fourfold between 2016 and 2021. This demand is coming from both consumers, who attend anything from webinars to routine doctor’s visits online, and businesses that are pivoting to facilitate employees working from home.
Such high demand for high quality streaming is yet to be met. Current streams are often laggy, have inconsistent video quality, and are incompatible with various devices and platforms. These issues leave users feeling frustrated, and are costly to businesses who rely on such platforms to operate remotely; on average, employees spend more than three days a year waiting for video meetings to start.
How will the future of live video address these concerns? Companies such as Eyeson are using an integrative approach that combines live participants and any data source into a single video stream.