7 Tips to Boost Local SEO Using Google My Business
Google My Business (GMB) is a free platform that allows businesses to manage their online presence across Google Search and Maps. By claiming and verifying your business on GMB, you can help customers find accurate information about your business, such as your hours of operation, website, directions, and contact information. You can also add photos and post updates to show what’s new at your business.
In addition to helping customers, GMB can also improve your SEO by increasing your chances of appearing in local search results. It is, however, worth noting that sometimes Google may suspend Business Profiles and user accounts that violate their guidelines. You can learn more on how to avoid this before you get started by visiting GMB Gorilla helps with Google Business Profile suspensions. In this blog, you will know more about how you can boost your local SEO using GMB.
Optimize your Google My Business profile
If you're new to Google My Business, take the time to claim and complete your Google Business Profile checklist. Use relevant keywords in your business description, and make sure to include your business hours, contact information, and photos. You can use the Google My Business mobile app to make it easy to manage your listing on the go too. You can quickly respond to customer reviews, add new photos, and update your business information.
One of the best ways to get more traffic and customers is to optimize your Google My Business (GMB) listing. You want to make sure that your business name is identical to the name on your Google profile. Additionally, it's important to fully populate your profile and include photos of the exterior of your business, photos of your products or services, and positive reviews. Backlinks and social media can also help improve your visibility. By taking these steps, you can make sure that your GMB listing is working for you and not against you.
Add location pages to your website
If you have multiple locations, consider adding a separate location page for each one on your website. Include relevant information such as the address, hours, and contact details for each location.
Add Photos and Virtual Tours
If you have some great normal photos that you want to show off, you can easily add them to your virtual tour using My360. You can also add moving images to your virtual tour to make it even more interesting. Just go through the steps of adding static or panoramic images and the software will do the rest.
Encourage Reviews and Manage them Carefully
As a business owner, one of the best ways to ensure continued success is to encourage customer reviews and manage them carefully. Online reviews are a critical part of an overall performance management strategy and can help you determine which employees to prioritize for development and improvement. Additionally, customers who take the time to leave a review are more likely to be chatty and full of questions – two characteristics that are essential for driving customer acquisition and amplifying search.
Build Citations on High-Quality Sites
Building citations on high-quality sites is one of the best ways to improve local SEO. Citations help businesses rank higher in Google searches, drive more traffic to their site, and increase their chances of being found by potential customers. Citation building is a critical component of local SEO, and businesses should focus on building citations on high-quality sites that are related to their industry.
Optimize Your Site for Local Keywords
If you want to optimize your website for local SEO, then you need to include city names in your title, h2, meta tags, and content. Local keywords are a great way to improve your website's visibility in search engine results pages (SERPs), and they can also help you attract more local customers. By including relevant keywords in your web content, you can make sure that your site appears higher in SERP rankings for those terms. In addition, link-building strategies that focus on local websites can also improve your website's ranking on local search results pages.
Use Schema Markup on Your Site
Schema markup is a form of metadata added to websites that helps search engines better understand the information on the website. Adding schema markup to your site can help improve your website's SEO by making it easier for search engines to index and rank your site. Schema markup can also help improve the visibility of your website in search results.
Additional SEO Tips You Shouldn’t Miss
Create Local Content
If you want to improve your local SEO, one of the best things you can do is create local content. This could be in the form of blog posts, articles, or even videos. Whatever content you create, make sure it is high quality and relevant to your local area. In addition to creating local content, you should also optimize your website for Google My Business. This will help you rank higher in local search results.
Promote Offers and Events
If you want to boost your local SEO, there are some things you can do using Google My Business. First, you can publish offers and events on your Business Profile. This will show Google that you are active with your account and that your listing is up to date. You can also optimize your URLs and tags for Google My Business. This will help Google understand what your business is about and how it can be of benefit to users. Finally, you can get regular reviews from customers. This will help build trust and credibility with potential customers.
Get Listed in Online Directories
If you own a business, big or small, you should absolutely take advantage of free online directories. Listing your business in an online directory makes it much easier for customers and clients to find you. It also helps to improve your search engine optimization (SEO).
Most online directories are submission-based, which means that you submit your listing, and then it is either approved or not. In most cases, there is no fee to submit a listing. However, some directories may charge a nominal fee for featured listings.
The bottom line is that online business directories are an essential part of marketing your business online. They provide valuable exposure and can help drive traffic to your website or brick-and-mortar location.
Conclusion
When customers search for businesses like yours on Google, they’ll not only see your website but also information from your GMB listing. The better you follow Google Business Profile checklist, the more likely it is to appear in local search results. This can help you attract the right customers and grow your business.