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Tips and Tricks to Boost Email Marketing KPIs

email marketing

E-mail marketing has been around for as soon as the Internet was created. Various spam folders and programs can block unwanted messages, while email marketing done correctly is beneficial to both the sender and recipient. 

To some people it seems like email marketing is an outdated marketing tool. In fact, 85% percent of the emails sent by companies are opened. So the message gets the chance to be seen. For this reason, companies keep investing in developing this field of marketing by acquiring tools for easy email management and hire top experts.

Email marketing is also a great job opportunity for thousands of students. It is very handy to combine student life and working as an email marketer since all you need is a laptop and a few hours a day. When I was a student myself I have taken this opportunity and was working part-time in email marketing for a local company.

Read the below article to find some tips you can utilize to improve the business’ KPIs (Key Performance Indicators) and your own pockets.

Only send your emails to individuals you know. Mailing recipients who don’t know you or your product can look like spam. Doubtful emails may hit the trash immediately, which is a loss of both the customer and time.

TIP! You should strive to make your emails seem as personal as you can. Similar to many other types of marketing, people are more likely to respond if they feel a personal connection with you.

Know who your audience and be focused. The moment your list has grown a little bit, think of ways to encourage them to sign their friends up. This makes your base to grow organically. If you don’t, you will be blamed for sending spam, and you are more than likely to lose your business.

It’s better to avoid boring or overwhelming content in the emails you send out. Put your attention on one topic per email and write a short copy that entices your customer to click through to read more. Your clients most certainly will appreciate not being perplexed by too much unnecessary information.

Experiment with variations of what you want to use on your subject line via A/B testing. This can give you the information on which lines are successful and which get ignored. Always aim to place the most important information and new offerings at the top of email messages. It is better to experiment with various formats and determine which format your readers respond to the most responses. Once you find what works, keep using them. This helps customers to recognize your emails and lets them easily find the most important parts.

Give your readers access to the articles and things they cannot get on your website. Also, add exclusive offers on the services you sell. Send out high-value information, and remember to not only email when you desire something from your customers.

TIP! Do not use the words “Buy Now”. Then people may view your emails as being spam-like and not want to purchase from your company any longer.

Try to send not more than a single email campaign message in a week. Your subscribers probably have many messages daily. Sending emails too often makes it more likely that your hard created content will be unread.

If the emails are sent very frequently, you will risk losing the trust of the customers and who they interact with, which can cause your business to have a bad reputation. You may also get blacklisted by certain ISP’s, making even bigger problems for the campaign and business.

TIP! Offer special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This exclusive offer not only gives your readers a real value for their participation but also encourages them to refer friends.

Having a visible link to unsubscribe is a good idea. Don’t forget to provide an unsubscribe link and don’t bury it so deep in the text that it is not readily apparent. You should aim to make your readers feel as though they are in power and that you’re not being coerced.

When executed well, your readers may not even recognize your messages as marketing at all. If you provide beneficial information or deals on your service to them, they look forward to reading your messages. This will positively improve your brand recognition. This marketing approach translates into loyal customers who are glad to spend money on whatever you have to offer. 

Do not get involved in the distribution of unsolicited emails to unsuspecting customers. These emails will be considered as spam by people who are not interested in receiving them. This is very bad for your business’s reputation and might even get your IP address blocked by certain Internet providers.

You should avoid irrelevant or overwhelming content in the customer emails which contain excessive content. Focus on one topic per email, so the customers will get your core message. Your customers will highly appreciate not being bombarded with too much unnecessary information.

This type of email promoting gives your customers an incentive to participate and motivates them to spread the chance to refer friends. Referral programs can be beneficial if you wish to boost your customer base.

TIP! Before sending your email, take a step back, and revise it. Make sure all your newsletters and emails are letter-perfect.

Avoid sending any email promotions around holidays like Thanksgiving and Christmas. People do not check their emails as much since they are off doing things rather than sitting at their offices and computers or just preoccupied with other matters. However, there are always going to be exceptions to this rule. These could be one-day sales or emails related to other similar promotions.

Besides, you should take the time to design a template that allows you to incorporate your company logo and consistent formatting throughout all your marketing materials. The brand identity will allow people to recognize your emails more easily.

TIP! Don’t contact people via email without permission. Customers will usually view unwanted emails as spam and will ignore them or delete them without reading them.

You must never add anyone to your email list. If you ignore this, people will view you as a spammer and will simply delete all your emails or possibly unsubscribe from your site. Your email provider might even block you due to a mass amount of complaints from those who never wanted to receive your messages in the first place.

Make use of pre-header material to make the various email previewers work to your advantage. Gmail and various other email providers use that line of text after the subject line, so this is a great way to grab reader attention.

TIP! Understand that the ultimate goal of an email marketing campaign is to trigger more sales. Each email that subscribers receive should put them closer to making a purchase.

Don’t add any email address to your newsletter without first making sure it is okay. If you add people who have not confirmed the subscription to your e-mails, then you may find yourself in hot water with both those email owners and any potential clients. You should also get removed from your email service provider can ban you for violating their policy about spam.

Authors bio:

Alicia Burmeister studied marketing in Europe, she has experience of 4 years in e-mail marketing and is very passionate about innovative marketing tools. She is also a paper writer.

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