Before You Hire an SEO Company, Try These 16 DIY Tips
It's no secret that hiring an SEO company can be a very lucrative decision for your business. After all, they're experts in the field and know how to get you ranked higher on Google when people are searching for products like yours. You may be in search of SEO consulting services to help you with your site and marketing needs. Research their qualifications and get references from previous clients.
Search engine optimization (SEO) can be a very complicated process to conduct on your own. For this reason, it is recommended that you hire SEO consulting services. Trying to do your own SEO can be a daunting task. However, some tips may help increase search engine rankings and traffic for small businesses without an expensive service like an SEO company. Here is one tip: don't forget about meta tags. These hidden gems will cause your site to rank higher on SERPs (search engine results pages), which means more visitors will see it because they're likely going through web searches when looking for information or products similar to yours rather than clicking from other sites. Another thing you should consider would be using keywords in titles, descriptions and headings.
Consider these simple DIY tips which will save money while still increasing search engine rankings:
1. Understand customer persona:
One of the best ways to make sure that you're doing SEO right is by understanding your customer's Personas. When done correctly, this can be a tremendous boon for any company trying to expand its reach and connect with more people online.
A well-defined Persona helps companies find new leads or improve conversions from existing customers because they'll have better insight into what those prospective buyers care about - especially as trends continue changing at an alarming rate.
2. Plan out your keyword strategy:
What would you do if your website's content was just a big pile of words? It wouldn't mean much to anyone. Think about how people search for things on the Internet: they use keywords and lots of them! The more closely related those "keywords" are to your blog post or article, the better chances it has at ranking high up in Google searches. So before posting anything new onto your site, make sure that you have done some keyword research first.
3. Identify the top competitors:
Your keyword strategy is only as good as your competition, so it's important to study their methods to get ahead. What are they doing that you're not? You may be the best in your field, but you should always try to learn from better ones. Know what they're doing right and see if it could help make your business more profitable or popular than ever before.
4. Long-tail keywords:
Long-tail keywords are the key to a healthy online growth strategy. They make up over 60% of all search engine traffic. Long-tail keyword searches have been about 42-60% in recent years and will continue to remain that way which is why it's critical for businesses with an online presence to take advantage of this opportunity by investing more time into coming up with the right content marketing plan.
5. Avoid using copy content:
It's easy to get excited about publishing your own content on a website you've created, but it is important that you avoid using any of the same copy as other websites.
6. Post blog regularly:
Blogging regularly on your website is a great way to push up content for people in the search engines. In addition, you can use blogging as an opportunity to publish original writing, share photos or videos of events you are attending and passing down useful knowledge that will interest readers who want more information about subjects they find intriguing.
7. Internal linking:
Internal linking is a great strategy for increasing website traffic and improving ranking algorithms which helps boost SEO. This technique makes it easier for new readers to find their way around by providing links from one page to another similar or complementary topic within your own domain/site.
8. Share your content:
Different distribution channels are an excellent way to reach new audiences and share your content. However, in order to do this, you need the right strategy in place first. There is no one size fits all solution when it comes down to social media marketing, so make sure that what works for others may not work for you as well or at least equally good.
9. Add meta descriptions for each page on your site:
Meta descriptions are the summaries that appear in a search engine's list of results. Adding them to your site can increase traffic and make it easier for visitors to find what they're looking for on your site because you know exactly where each page is located.
10. Make sure your website loads quickly:
Make your website load quickly to give visitors the best experience possible. You should make sure that you have a fast loading site, so people stay on for longer periods.
11. Optimize your images with ALT tags and captions to boost SEO:
A good way of improving visibility on the Internet is by optimizing your photos, as it will help promote them in search engine results pages. Optimizing these pictures typically involves adding an alternate text tag or caption that describes what they are about so people can find them when using a keyword query like "funny cat" without having to look at every photo individually.
12. Create a sitemap for Google's indexing:
A sitemap is a list of website pages that can help define the content and structure of an online site. Sitemaps are often created to help Google's spiders crawl your entire webpage with ease, so it would behove you to create one if you're not already using them.
13. Make sure you use clean and optimized URLs:
One of the best ways to increase traffic and make your site more search engine friendly is by implementing SEO Friendly URLs. This will help rank higher in Google searches, which means it's a great way to generate leads for any business.
14. Add social media sharing buttons to gain more exposure on other sites:
Add social media sharing buttons to your site, and you will gain more exposure on other sites. This is a great way for people who are not yet following you but may be interested in what you have to say, can see it easily without having to search the web or find links from their friend's posts about it.
15. Use a website builder:
A website builder is a great way to get an effective site up and running without doing the technical work. It's fantastic for people who don't have any experience with web design or coding but still want their own space online. Websites like WebStarts offer templates that you can use as-is or customize in your desired style.
16. Landing Pages:
Your website needs to have a landing page. A landing page is an introductory and welcoming site for your potential customer that does not sell anything but instead sparks their interest in the business you are providing. These pages should be designed with conversion rates at heart, meaning they offer just enough information about what you do without making it difficult to convert into buying something from them or signing up as a member of whatever program they're offering.
With that in mind, it's worth taking the time to explore these 16 DIY tips before hiring an SEO company. Then, you'll be able to take a more informed decision by understanding your options and deciding which way is best for you and your business goals.
Did you find this article helpful? Share your thoughts with friends...