The Basics of SEM, SEO and Internet Marketing
The terms like ‘internet marketing’, ‘search engine optimization’ and ‘search engine marketing’ have been floating around the web world for long enough. A lot of website owners and internet marketers use these terms interchangeably. However, in case you are wondering what exactly these terms stand for, and then this should clear it up for you.
For starters SEO, SEM and Internet marketing are ways in which traffic is directed towards websites, which is connected to sales, awareness, brand visibility, etc. It is all directed at getting a higher page ranking on Google. Most businesses aim to reach a rank 7 or 8.
What is Internet Marketing?
Internet marketing is an approach through which products and services are advertised online. This method doesn’t require complete reliance on rakings in the search engines. There are different factors that are taken into consideration before choosing the suitable strategies. These include:
- Business goals
- Sales targets
Internet marketing includes strategies like SEO, SEM but comprises other methods as well. Some of the other popular strategies here include the following:
- Pay per click
- Social bookmarks
- Affiliate marketing
Depending on the consideration factors mentioned earlier a combination of some or all these strategies are used to increase the traffic and visibility of a business. There are many companies that offer these services, for example the digital marketing services in India would create tailor made market strategies using these approaches.
Search Engine Marketing
These techniques are suggested by digital marketing services in India for businesses that are looking to get more visibility online and a higher page ranking on Google. These include a number of paid marketing techniques including forms of paid advertising.
This is a very popular method. Some of the most popular SEM approaches include:
- Google Adwords
Search engine marketing encompasses social media tools.
Using Search Engine Optimization
Even a layman will have heard of Search Engine Optimization. This is a way of increasing the visibility and rankings of a website using unpaid methods. There are many ways in which a website can be optimized for good search engine results. These include the following ways:
- Writing unique and relevant website content
- Strategic usage of keywords
- Using good headlines
- Effective link building
Thus, search engine optimization is used for not only building new websites but for updating older ones to keep them relevant and updated. This results in higher page rankings. Using the right seo techniques result in popularity, increased traffic, credibility from other related websites and of course higher sales figures.
Choosing the right strategy for your business
Evidently, there is no right answer to this question. Strategies and their success rates depend on the kind of business or service that you are offering. To choose the right one, you need to research on each approach and decide which one suits your product best.
The perfect model should be creating keeping in mind your budget, needs, goals, etc. All businesses now use online marketing to promote themselves, taking advantage of the viral nature of the worldwide web. Internet marketing allows owners to track, monitor and evaluate the information and make the best choices.
If you are not sure of which method to try out, you can always use trial and error. That is the best way to test the market. Remember that no single strategy is perfect, all come with their own sets of pros and cons. For effective digital marketing services, one can opt for digital marketing agency Auckland.