Anatomy of a Local Landing Page

Is your local landing page helping or hurting your local business? In 2019, 90% of consumers searched for local businesses online. That means that your local landing page is one of the most important, and first avenues of connection that your business has. With that in mind, it’s imperative to understand what makes your landing page appealing and visible to potential customers. 

For higher visibility, the top priority is your ranking in Google’s Local Pack. Google’s Local Pack is the prime real estate for Google search visibility. It’s where consumers will see reviews, location, maps, links to Google My Business Listings, and where your business will be displayed above organic search results. Learning to optimize your Google Local Pack ranking is great for your business! 

Of course, you also need to focus on the landing page itself. There are a few key elements that make a landing page work the way you want it to. The body of your landing page is where consumers will spend 74% of their viewing time, so make sure it’s going to grab their attention and convey pertinent information. Your header is another important element. It needs to be clear, concise, and contain keywords. The third critical element is mobile features. Eighty-four percent of consumers are doing searches via mobile devices, so your landing page needs to be mobile friendly. 

Consumers are searching the web for a business like yours. Will they be able to find you?