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3 Things to Address When Your
Website is Underperforming

These days, you simply can’t overstate the importance of having a strong website for your business. Not only does a strong website allow you to reach a wider audience and spread information about your business, but it can also be a vehicle for you to sell your products via an online market.

Because of this, discovering that your website is underperforming can be a bit disheartening. A website that isn’t working for you can result in a dip in sales and essentially put you behind the competition.

If you notice that your website isn’t working properly or providing you with the additional sales and connections that you need it to, it is important that you take the time to address the problem as soon as possible. It might take some time and a bit of an investment, but in the end, it will be well worth it in order to help your website perform the way that it should.

With that in mind, here are three of the top things that you can do in order to ensure that your website performs as it should so that you can enjoy all of the benefits that a strong website provides.

1. Speed

One of the most important things that you need from your website involves its speed. When your site doesn’t load quickly, it can result in those who are attempting to access it losing their patience and heading straight to the website belonging to your competition.

It is important to note that the attention span of the average internet user is rather short. In fact, if your website doesn’t load within a matter of seconds, then it is more likely that they will simply look for the information they seek elsewhere.

Since every click on your site is significant, make sure that you address the speed of your site first and foremost. If necessary, a speed optimization service might be necessary in order to get your website back to where it needs to be in regard to how quickly it loads when accessed.

2. User Friendliness

Once you have your website’s speed back up to an acceptable standard, you need to evaluate it for user-friendliness. Generally speaking, you might very well be losing online business because your site is simply too difficult to navigate for the average user.

You need to ensure that all pertinent information about your business is easy to find and that your products and services are predominantly featured on your site. All images and brand materials need to be cohesive and easy to follow as well.

Another piece of information that should be easy to locate on your website is that of your contact information. You might very well have current and potential customers accessing your site for the sole purpose of getting in touch with you for customer service-related issues. If your contact info isn’t easy to find, your customers can end up becoming more frustrated and dissatisfied with your company than before.

Lastly, many online users appreciate it when a website has a general search function. This can help them to find the information they are after quickly and without any fuss. If your website doesn’t already have one, talk to your website developer about incorporating a search feature into your site as soon as possible.

3. Design

Even if your website is user-friendly and loads quickly when accessed, it still might be underperforming and not working for you in the best manner. If you are finding that this is still the case, you might need to think about the design of your site.

While the appearance of your website isn’t necessarily its most important feature, a poorly designed or outdated-looking website can deter customers. Ultimately, if your website is outdated and poorly designed, it simply won’t reflect well on your business.

You want people to know that your business is a quality company that can provide everything they need at this point in time. Unless your website reflects this message, it can be a tough sell.

Have your web developer have a look at the best ways to bring your website up to date. You might need to update your branding or have new images uploaded, but as long as the final product is modern, clean, and easy to follow, then you will end up with a more successful website overall.

Make sure, though, that all aspects of your branding, those that are digital and those that are tangible, are consistent and cohesive. Inconsistency in branding will only present you with a new set of issues that need to be addressed. On the other hand, a consistent brand is one that will perform properly and give you the best chances of finding success.


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