2023 TikTok Selling Guide: Everything You Need to Know to Succeed
Internet users now spend most of their time on TikTok; therefore, if you want your business to be relevant and appeal to the younger generation, you need to be on this marketing platform. If your company represents a brand that hasn't yet found success on TikTok, you should be aware that you may need to reconsider your approach.
TikTok for Business Overview
Numbers from TikTok
TikTok is, without a doubt, one of the most recent market trends when developing your sales strategy for 2023. In the 2nd quarter of 2022, TikTok had the highest average daily usage time (95 minutes) among all social media platforms.
Businesses can now sell effectively with help of Zapier TikTok through adverts or in-app shopping features accessible in some countries, advancing their e-commerce strategy and raising brand exposure through creative video content.
This social media site, which boasts over 1 billion active monthly users and a foothold in more than 150 nations, has revolutionized how online material is consumed and has exacerbated the rivalry between China and the United States, two superpowers. Why miss the chance to reach such a sizable audience if this once-disregarded "silly dance-video fad" earned it one of the leading social media platforms in the world?
TikTok is not a social media platform exclusive to generation z, despite what some marketers might believe. A global poll in April 2022 revealed that the biggest audience for TikTok—women between the ages of 18 and 24—made up about 1 in 4 of the platform's users. 18% of the worldwide audience were male users in the same age bracket. 25 and 34 years old makeup about 30% of all users, with the other 30% falling into older age groups. In general, women TikTokers are more involved than males across all age categories, so if your company caters to this market, you should consider launching your TikTok advertising campaign.
Do TikTok Ads Make Sense?
Investing in TikTok advertisements is a decision that many brands wrestle with. To that, we say "yes." Of course, the first significant step for your company on the platform is to have a TikTok Business Account. This enables you to track the effectiveness of your content and encourage your audience to contact you. However, as we've noted below, there are a number of ways that developing an advertising campaign with TikTok Ads Manager can help your brand:
The world's top advertiser equity company, TikTok, is regarded as the greatest setting for displaying adverts compared to other media channels by businesses and users.
Ever-expanding user base Every month: TikTok is used by more than 1 billion users from all over the world.
The social media site of Generation Z: Brands who wish to connect with younger consumers (ages 18 to 24) should be on TikTok.
Short-form video appealing format: Businesses may promote creatively on TikTok and instantly grab viewers' attention.
Branded hashtags: A median conversation rate of 17.5% is produced by branded hashtags. TikTokers can create content for brands with significant interaction by generating hashtag challenges.
A variety of advertising alternatives: Brands may contact their target audience in various ways, making it easier to adapt advertisements for each particular group.
How To Sell Like A Pro On TikTok
Define Your Objectives: Before you launch any campaigns on TikTok, you should decide on some primary goals. Advertisements are the only way for brands to market their goods.
Three primary goals:
- Spread the word to as many people as you can.
- Think about generating as many leads and visitors as you can.
- Conversions: Encourage as many viewers to take action or make a purchase.
Focus on Your Audience: The next is to define your target audience once you've decided what you want to accomplish with your TikTok commercials. Though your target audience may include people from different age demographics, genders, and interests, keep in mind that you can design campaigns or advertisements that only speak to a single niche.
Again, TikTok Ads Manager includes the options required to choose the precise characteristics that correspond to your desired audience. Investigating the type of information uploaded for and by your clients more thoroughly will help you understand how to engage with them.
The choices for targeting include:
- Targeting expansion
- Interests and Behaviour patterns of the audience
Select the Appropriate TikTok Ad Type: The variety of TikTok advertisements is just one of the numerous advantages, as was already mentioned. Ad placements can be done in four ways: in-feed, detail pages, post-rolls, and stories. Additionally, there is a distinction between the advertisements you manage yourself, or In-feed TikTok Ads, and the advertisements you manage with a TikTok Sales Representative, or TikTok Ads for Managed Brands. Once your target demographic is defined, choosing which ad types to prioritize should be done.
You have two options for creating ads: either start from scratch utilizing already created videos and graphics or convert TikTok postings from your business profile into ads.
If you decide to go with the newest, pick out posts with high engagement rates because they'll probably work best for achieving your campaign's goals.
Produce Genuine And Authentic Content: In general, TikTok advises "not making commercials" per se, which entails being genuine and attempting to act as a creator rather than a marketer when it comes to marketing on the platform. To make your brand appear more legitimate and trustworthy to the public, you need to develop inspiring ads that mimic other content on your page and ensure your account has good organic content.
Try working with influencers, for example, since a well-known face will make it simpler for your audience to believe in your items and help you become more real in the eyes of the general public.
In Summary, Sell On TikTok Like A Pro.
You can effectively sell on TikTok by following the above steps as you go through your experience as a TikTok advertiser. Sell like a pro right away to give yourself the competitive edge you'll need in 2023.