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It's Time to Focus on Our Brain Health

The science of cognitive performance is a complex topic that may be able to explain why so many Americans are feeling constantly distracted. Studies have found that the human mind wanders for a startling 47% of the day. In addition, we are now fighting against more digital distractions than ever before. We receive hundreds, maybe thousands, of messages per day, with these interruptions constantly diverting our attention. In fact, 98% of the workforce is interrupted 3-4 times per day.

This lack of focus is costing us more than we realize, creating an environment that breeds lower attention spans and brain fog. It is for these reasons, among many, that 42% of American millennials regularly consume food and drink to improve their focus. Energy drinks and coffee are among the main products that people turn to, with regular users citing numerous benefits. However, caffeine does not provide focus, and to rely on caffeine alone is not sustainable and can even be detrimental to one’s health.

Fortunately, more natural remedies to a lack of focus like biohacking and nootropics are rising in popularity in the US. Studies show that consumers strongly prefer natural substances to prevent disease. In addition, 60% of global consumers believe that completely natural products are healthier. Brain health is just as important as general physical health, and taking care of this vital organ has the power to change one’s life for the better in more ways than one.

It's Time to Focus on Our Brain Health

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