The Rise of the Ready to Drink Cocktail
Just when we might have thought that we saw a light at the end of the pandemic tunnel, many of us are on lockdown once again as the delta variant of the global pandemic rages on. And let’s face it, we could all use a drink. As humans, we crave social interaction and it is a great feeling to socialize with friends, family, and coworkers at your favorite neighborhood bar. Such a place probably has a great bartender / mixologist that’s ready and able to put together a cocktail just for you.
Is there any hope to reproduce such a feeling with lockdowns, curfews, and other such restrictions in place? There’s hope - many have increasingly been buying alcohol online during the pandemic and it has given rise to a new trend: the ready to drink cocktail.
Learn more about this frozen, made for you concoction in the visual deep dive below: