Best Local Marketing Techniques to
Consider for Your Medical Spa
There are various ways that you can market your medical spa business –– having and posting on a blog, using search engine optimizations (SEOs), having a beautiful and accessible website for customers to visit… the list goes on. These are all some of the basic medspa marketing techniques that you can use for your business. However, what may be more important is to market and build your reputation within your vicinity –– after all, the local community is what makes up the majority of your clientele. Therefore, in this article, we will be discussing several marketing techniques that you can utilize to promote your medical spa within your local community!
Network With Businesses Outside Of Med Spas
As with most businesses, it is important to know adjacent businesses within your community. Businesses do not exist in isolation and you should always team up with other businesses to boost one another. As a medical spa business, there are a variety of businesses that exist as part of your industry but do not serve as direct competition –– these include day spas, barbers, and beauty salons. In other words, though these businesses serve the same clientele as yours, they do not offer the same services and hence can be seen as allies.
Networking with these businesses is great because it will allow you to grow useful client and colleague contact lists. As a service-oriented business, you would know that a great deal of your business comes from testimonials and referrals. By building relationships with these non-competition businesses, you can gain positive referrals, recommendations, and potentially collaborate with them for cross-promotions. This would be a win-win for everyone involved!
To successfully network with non-competition businesses, you must be prepared to meet and help others in growing. It is important to not be focused only on your own growth, but everyone else’s too. Here are some tips:
Meet With Others
If you are intending to build connections and relationships with others, you must be prepared to meet with others. The best way to do so would be to attend local events within your business’ field. For example, there could be beauty talks or competitions that other businesses would be present at.
Listen and Discuss
Once you’ve met with others, you must take a step further to listen and talk to them. Ask questions about their businesses and learn more about their business plans. This will give you the opportunity to suggest partnership plans.
Keep in Contact
And lastly, you must keep in contact with the new contacts you have made. Connections aren’t built over a single meeting. To establish yourself as a reliable and trustworthy connection, you must keep in contact with other businesses.
Involve Yourself Within The Community
Aside from working with other local businesses, you should also focus time on marketing yourself directly to local clients. Therefore, it would be important to involve yourself within your local community –– this can let you meet and touch base directly with your target clientele. There are several ways you can involve yourself in your local community: local groups, boards, forums, and events are all great places to network.
Additionally, this is a great opportunity for you to build your brand’s credibility by sharing your successes on social media, blogs, and even through a press release. Events such as being certified for a new, state-of-the-art treatment, impressive client testimonials, or any awards you’ve won recently. This would help illustrate the reliability of your medical spa without being pushy about your services.
Lastly, you could also partner with community events to share your professional opinion and advice on health and skincare. These events would naturally present you as the leading company on all medical spa-related services and thus, help build further credibility. At these events, you could also attract new clientele by encouraging attendees to sign up for your medical spa’s email list or loyalty program. If it’s appropriate, you could even have exclusive sales promotions available for event attendees only.
Wow Your Existing Client Base Away
Finally, and perhaps most importantly, be sure to pamper your existing clients. The most successful businesses are built upon legions of satisfied and loyal customers –– these are your biggest advertising source as they’re able to directly promote and testify for your medical spa’s excellence. Therefore, always remember that marketing your medical spa doesn’t end once you’ve finished selling a customer your service. Rather, it is a constant process of further impressing your client to win their loyalty. This is the best way to retain a customer and attract even more. If you are unsure of how you can wow your existing client base, here are some tips that you can consider.
Always Answer Your Clients’ Questions
Clients, especially first-time clients, may have numerous questions about how a specific treatment can help solve their problem. To ensure that your client continues to trust your service and abilities, it is important to always be able to answer your client’s questions. In fact, it would be great if you could even answer their questions before they’ve asked them. The best way to ensure this would be by figuring out your clients’ buyer personas. This would allow you to know what questions they might ask and how you can best answer them.
Ensure Your Clients’ Experience with Your Business is Hassle-Free
One of the biggest turn-offs for customers is when they experience trouble or difficulties with your service. This can be before, during, or after the service. Therefore, it is important to ensure that your customer has a hassle-free experience with your service to ensure their satisfaction. Some ways of ensuring a hassle-free experience would be by sending pre and post-treatment emails to them. These emails could provide them with pre and post-treatment tips, demonstrations on various products, or even just information on other services.
Be Excellent In Providing Customer Service
Lastly, ensuring that all your clients’ needs are catered to is important for ensuring their satisfaction. This includes solving any problems they might have after receiving treatment from your medical spa. Therefore, having excellent customer service is important as it would ensure that clients are able to get in contact with you if needed.
Marketing your medical spa correctly might require some trial and error as there are various factors that influence a business’ growth. Through this article, we hope that you have more ideas on how you can market your medical spa.