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The Energy Drink Market Gets a Caffeine Boost

The COVID pandemic did a lot to change our minds and shift our focus back to things that are truly important, such as our health. These lasting changes, even now that the “old normal” has basically returned, have made differences in consumer purchases as well. 

One market where we’re seeing a shift is that of energy drinks. Energy drinks and pre-workout drinks did take a hit during the height of quarantine as they are often compulsion buys at convenience stores. When we all stayed indoors, there was a small drop in the market, but overall this energy drink market is doing nothing but expanding. 

In 2021, the energy drink market hit $14 billion in the US, and the global market is set to reach $225 billion by 2026. 

Part of the rise in purchases is due to the fact that consumers, particularly younger ones, are demanding drinks that claim to be healthy and to include organic ingredients, less sugar, and additives like vitamins and minerals. 

Energy and pre-workout drinks are expanding in variety and flavors to meet the demands of this more health conscious crowd, making this a much bigger part of the beverage industry than in previous years.

Energy Drink Market

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