Evolution of Gambling Industry
Over the past ten years, the online casino industry has seen rapid growth. While there were only a few dozen online casinos at the end the 20th century, today they offer over 1,000 options for gamblers.
In the US, land-based casinos have been marketed as places where men and women can gamble and have fun. If they gamble enough, the casino will offer them hotel rooms to encourage high-rollers to visit their establishment.
The casinos in Las Vegas, Nevada, quickly realized that entertainment for women was essential if they are to attract men to gambling. Ladies who were waiting to see their husbands or loved ones at the tables were given free drinks.
The first slot machines were popular among bored women, who didn't have anything better to do at the casino. Casino owners quickly discovered an additional income source and began heavily marketing the game to women. Now one can enjoy best slot machine payouts at online casinos due to high competition in the market.
Las Vegas was transformed from being a mobsters-run city in the latter half of the 20th century to become more corporate. Las Vegas became the US's convention capital by hosting large conventions and huge casinos.
Tourism has been a great success, but gambling profits have gradually started to decline and Macau is now competing with Las Vegas for the title of city that makes the most money from gambling.
Online casinos were introduced in the late 1990's and have been a blow to Las Vegas, Atlantic City, and Monte Carlo. With a simple click, anyone could gamble from their home.
However, not everyone had a computer in those days and people who did had to use dial-up connections that were slow and intermittent. This was a problem, and we can see in retrospect that this caused delays in the emergence of online casinos.
In a matter of years, more people have access to personal computers. As the prices of personal computers have fallen, this has led to huge improvements in internet connection speed and a decline in their price.
It was much easier to have a computer and surf the internet at a reasonable speed once this was possible. Online casinos were impossible to stop once this was possible. It was easier to download and install casino software. Later, Flash technology enabled many casinos to offer their players the ability to play their favorite casino games right from their web browsers.
Online casinos have had to adapt to the rapid growth of the gambling industry, both in terms of software providers and brands.
Online casinos could not offer free drinks or hotel rooms to their customers so they needed to find other ways to draw gamblers. Online casinos now offer bonuses and promotions on merchandize.
Online casinos have begun to compete with land-based casinos by offering cash bonuses to new players. Online casinos have developed player rewards programs, which awarded the most elite players with expensive branded merchandise.
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