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How to Choose a Good Online Bookmaker?

There is no ideal bookmaker for all bettors. Everyone has their way of betting, and therefore a platform that suits one bettor may differ a lot for others. Nevertheless, there are some things that every user should take into account when choosing a bookie. Here are the main things you need to pay close attention to:

  • reliability;
  • odds quality;
  • customer service;
  • betting bonuses;
  • types of sports and bets;
  • payment options;
  • user opinion/experience.

Now, let’s take a closer look at the main points that reliable bookies should possess.


First of all, make sure that the online bookie you choose is a safe place. The main things to pay attention to are as follows:

  1. The platform is licensed to operate.
  2. The website has a good reputation among others.
  3. The site provides a secure website with the "https".
  4. There is a lock icon in the browser bar every time you enter the website.

Ease of use

You need to value the user-friendly interface of the betting site. It’s extremely important to pay special attention to the ease of finding sports and placing bets. Nothing is more annoying than looking for a betting market or sporting event on and on. 

Odds quality

You must take into account the odds margin offered by the bookmaker. It goes without saying that the less margin the bookie charges in each market, the easier it will be for the bettor to win in the long run.

The odds commission usually varies from one game to another, depending on the sport, league and competition. Overall, the margin going as low as 6-10% is very profitable for players. The payout can be defined as the amount of money that the bookie returns. The higher it is, the less margin the bookmaker charges in each betting market.

Betting bonuses

Bonus offers are another feature to consider when choosing a betting platform. Indeed, many websites offer amazing bonuses both for new and loyal players. So, all you need to do is compare promotions on different websites and find the bookie with the most tempting offers. The popular bonus titles usually are as follows:

  • a welcome bonus and other deposit promos;
  • free bet bonuses;
  • no deposit offers;
  • cashback bonuses;
  • VIP promotions.

Types of bets

Many users value a bookie who offers many different betting types to wager on. Moreover, these types should be not only for the most common sporting fixtures but also for other local competitions and events. 

However, this factor mainly depends on a player’s way of betting. For example, if you wager only on NFL games and are satisfied with the offered betting markets, it is totally fine to choose this bookie.

Live betting

Live betting is popular among bettors. Everyone likes to wager on live sporting fixtures while enjoying the fast-paced environment of in-play gambling. Therefore, all the best online bookmakers have a live betting section, but not all offer the same quality and services. If you are into live betting, you should rate this option before choosing a bookmaker.


All players want to deal with a bookmaker that offers easy and quick transactions. Nowadays, all sportsbooks have enough payment options to carry out these operations. However, pay close attention to the factors below when rating a betting site:

  • speed in a service;
  • variety in the methods;
  • safety of players’ transactions;
  • limits on deposits/withdrawals;
  • charges with which these operations can be done.


Under normal conditions, a bettor has no need to reach a support team of this or that bookmaker. But when there is a problem, the betting site must offer quick and qualified help to its users.

Thus, before making a decision, check the available options for support. Also, feel free to reach them to find out whether the managers are friendly and accessible at the specified time.

User opinion

Taking into account the experience of other bettors can help you choose a favorite bookmaker. So, by reading different reviews and listening to experienced players, you can speed up the search for your ideal bookie.


As you can see, there are many options by which you can evaluate the bookmaker. You should choose the ones that seem most important to you. Also, don’t refrain from using only one betting site. Try several bookmakers instead to get the best gambling experience in every case.

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