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The Power of a Business Card

In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated, and that they are a tool of a past era fading further into the distance. And perhaps you too have thought that the value of business cards has been replaced by the many different styles of electronic communication. In reality, however, this perspective simply isn’t true. Rather than making business cards outdated, the internet has instead transformed the way they are used.

In a world where face-to-face communication is increasingly rare, we still place a high value on the personal touch, and most of the time a client will prefer to be handed a beautiful business card that says something about who you are, rather than seeing the contact information in your email signature. Today, business cards are a physical representation of you, your personality, your brand. A card can be memorable, fun, visually awe-inspiring, and each of these is a nod in your favor. Business cards that speak for you leave an impression on potential clients in ways that words might fail to do, and a good business card continues to speak to your potential client long after you have handed it to them.

Whether you are a business owner, a salesperson or a professional in a creative field, making a strong first impression and standing out as a bold, unique individual is of the utmost importance. Yet people frequently limit their budget when it comes to design, forgetting that exquisite craftsmanship and an adventurous design can portray the essence of your business, making your first impression even more memorable.

Jukebox Print, a Vancouver-based business card printing company serving customers worldwide, is committed to helping you create that memorable first impression. With over 100 different paper stocks and multiple print techniques, Jukebox offers a universe of possibilities to help you provide that sought-after personal touch. By constantly taking on new design challenges in business card printing, Jukebox has tested their skills and perfected the craft. The result is the ability to create exceptional business cards with a sense of innovation.

Jukebox takes pride in using specialty print processes such as foil (using a custom stamp to make creative metallic effects that imbue a sense of splendor) or 3D embossing, a process that raises the surface area of cardstock and creates a beautiful three-dimensional effect. But Jukebox is probably best known for fashioning its own spin on letterpress business cards, using one of the oldest forms of relief printing and creating a crisp impression of your printed design. The timeless elegance and sheer complexity of this print method is one of the most highly regarded techniques worldwide and a preferred choice of many renowned designers and illustrators.

Another company I like, offering slightly more affordable letterpress business cards is Print Peppermint.

So now, it’s time to put your cards on the table.

How do you create a memorable first impression? How might you add a personal touch to your business?

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