Essentials Needed For a Successful
Brick-and-Mortar Business
In today’s market, there’s no denying the fact that e-commerce businesses have taken the world of retail by storm with no chances of slowing down. Consumers are enamored with the idea of being able to shop from the comfort of their own homes as well as being able to shop on the go with just the tap or swipe of their finger… Online shopping is definitely here to stay.
However, you can’t dismiss the customer experience of shopping in brick-and-mortar stores either. There’s just an enjoyment that comes from getting out of the house and socializing with others, especially during this pandemic. It’s expected that physical store sales will spike once government restrictions are lowered.
But, of course, there will be several changes to physical stores in design and landscape post-pandemic, according to forbes.com. Things like built-in drive-throughs, changes in product placement, and built-in distancing are all features that can be expected in physical stores as businesses begin to open back up.
As a business owner on the brink of opening your own brick-and-mortar business, you, of course, want to keep social distancing and COVID-19 safety measures first. But the basics of building a successful physical store, you want to keep these considerations in mind.
Top Considerations in Running a Successful Brick-and-Mortar Business
Location, Location, Location!
In real estate, they say that the perfect location is the key to success in selling ahome. Well, that same theory can be used in brick-and-mortar businesses as well. In order to run a successful business, you have to find the ultimate location that will bring you the most business, right? Of course.
Ideally, you want your business in an area that already receives high foot traffic, and depending on the type of business you’re running, that could lead to other considerations as well, like parking.
If you’re running a retail store selling clothes and various other items, setting up shop in a mall or shopping center would be ideal because there’s typically plenty of parking for shoppers to choose from. However, if you’re running a high-end restaurant, you may want to consider a third-party parking management company for valet services so your guests won’t have to worry about finding a parking spot while waiting to be seated… just something to think about in terms of enhancing your customer service efforts.
Online Marketing
Online marketing is crucial to all businesses, whether online or brick-and-mortar. With your brick-and-mortar business, you want to make a point to establish an online presence simply because it’s an effective way for people to find your business, aside from driving by it.
The only thing about online marketing is finding the right balance to optimize your visibility. Having too many marketing channels can present an entrepreneurial hardship because it can not only become expensive but it can also become difficult to determine which channels to go with. Only go with the channels you will have the greatest visibility on and make sure those channels are ones you’ll be able to easily manage.
Signage
Marketing is crucial to the success of your business, especially online marketing but because you’re running a brick-and-mortar business, you also can’t neglect the importance of physical signage for passersby. Your store’s business sign is going to be the first thing people will see and you want your sign to make a good first impression of your store the moment they see it.
Everything from letter size and material to color and font, your signage is not only going to tell potential customers where to find your business but it’s also going to tell them whether you’re a cheap or quality store, if your prices are too high, and overall if you’re going to have items they want to purchase. You’d be quite surprised at how the mind of a customer works and what determines their purchases.