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Are Luxury Watches a Good Investment?

A watch is a beautiful statement piece that says a lot about your status and taste and often has an emotional value that draws in its owners. A perfect watch can seem like a part of you; you feel a personal connect to it. You enjoy wearing it and you definitely notice if you forget to put it on your date night. The amount of money you invest indubitably contributes to your feelings about your timepiece, but what if you take away the emotional aspect for a while and focus purely on the money? What if you own a watch as a safe and stable “investment”, so to speak?

If you're looking to buy a watch that looks super classy and will potentially rise in value, you've come to the right place. When it comes to developing a watch’s value over time, aspects such as brand recognition, trends, heritage, exclusivity and most importantly, demand play a major role. It’s worth noting that some groundwork is required to understand which specific models are unique and likely to be highly sought-after in the future. That said, the investment potential of luxury watches for women isn’t the same as luxury watches for men. Research is exactly what creates a special relationship with watches and that’s where a large part of the pleasure of owning a watch lies.

Famous Luxury Watch Brands for Men and Women

There are a number of watch brands that have stood the test of time, and are admired for their elegance, valued for superior mechanics or a mix of both. Let’s do a rundown on a few prestigious brands that have proven to hold their value.

Rolex

This all-time classic with its signature golden crown, can never go wrong. Featured amongst the most popular luxury watches for men, this Swiss watch’s name is synonymous with success. It is the most recognized and popular watch in the world, and also the easiest to loan against or sell, because it is always in demand. Rolex has a wonderful heritage, including an impressive list of celebrities and VIPs that have adorned it.

Cartier

Named after a French designer, Cartier brand is renowned for its fashion icon status and its classic luxury watches for women. Like most other fashion designer watches, the most recent models are usually in bigger demand than the earlier ones, and are known for keeping their purchase value over time.

Omega

Another highly sought-after timepiece that has seen a steep increase in value is Omega- always worth a punt. Omega represents a revolution in watch design and technology, and has a reputation for making some of the finest watches in the world. Like Rolex watches, most models of Omega are very good resale pieces.

There’s a reason to why these watches are considered classics; they are all testaments to technical excellence and expert craftsmanship, have become icons in themselves and represent a momentous shift in the watch industry. The best thing about these three brands is they are about as good a bet as you can get. They’re not some namby pamby, but serious pieces and should be accorded with respect.

While all this may sound grand and intriguing, making a smart purchase also requires research and perseverance. Unlike property, expensive cars or electronics that can quickly lose their value, the right watch rarely drops in value and therefore, you’re not losing money. On the flip side, watch prices don’t usually dramatically escalate over a matter of months or even years. If you have your heart on a special watch, you’ll need to hang on to it for a long time before you can get some visible return on your initial investment.

Besides the brand of the watch, you’ll also want to be watchful of where you buy it from, so you can ensure that any watch you may purchase has been properly serviced and cared for.

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