What to Include on a Business Poster
When it comes to digital marketing, everything is highly visual. Consumers much prefer to learn about companies and brands by looking at engaging and well-designed posters, logos and illustrations rather than reading boring blocks of text. Social media is a prime example of this, with some of the world’s biggest brands uploading their digitally-made posters and sharing them across channels such as Instagram and Facebook. It is a strategy which works, and it’s something every business should be doing.
Making a poster is straightforward and you have a few options when you want to make one. You can either hire a professional or use specialist poster maker tools. If you have some artistic flair about you, there is no reason why you can’t make one yourself.
If you are going to make your own poster, here are three things you should include.
#1: Your Logo
This is what most people will associate with your brand and it is important that you include it on your poster. Yes, your poster is probably being shared on your branded social media pages, however, most people will look straight to the poster for information and may not see who it’s come from. If you’re displaying your poster offline then the importance of your logo is irrefutable.
Having your logo displaid prominently on your poster – and, in fact, anything you share anywhere – enables customers to associate things back to you. Also, if people can see your logo they will know that the poster has been published by you and may be more likely to read it as a result.
#2: Your Brand’s Color Scheme
When it comes to the point that you are making a poster then it’s probably not the first piece of marketing you’ll be publishing. As a result, you will probably already have a brand standard or color scheme which you have used in the past.
Don’t deviate from this; building a brand identity and making it easy for consumers easily associate what you are publishing with your brand is hard enough, and by deviating from a standard color scheme you make this even more difficult. Apple is white, McDonald’s is yellow and red, Spotify is green and black. Pick one and stick with it.
#3: As Little Copy as Possible
Consumers don’t want to have to read tons of copy, especially when they are looking at a poster or visual piece of marketing. Although you do need to include some copy, you should try to keep it as concise as possible and only include important bits of information.
Short and snappy sentences which include keywords are best and try to keep everything below two or three sentences.
Posters are not just for offline use, they have their undisputed place in digital marketing and form a core component of social media marketing. Posters are one of the most common ways to promote yourself through social media, especially channels like Instagram, and making them is simple, so long as you follow a few simple rules.
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