5 Ways Web Design Enhances Your
Digital Marketing Strategy
If you’re looking to grow the presence of your business online, you can’t develop a successful internet marketing plan without a website. It’s one of the best ways to gain a following for your brand and make conversions from potential customers, to customers with lasting and meaningful relationships. A West Palm Beach web design professional will be able to help you enhance your digital marketing strategy in these five key ways.
Creating a Brand
Developing a cohesive branding strategy that captures the individuality, as well as the tone and personality of your business is a key aspect when creating a web design. When collaborating with a web designer, you should take into account the business’s:
- Mission Statement
- Philosophy or Vision
- Target Audience & Demographic
You need to determine who you are trying to reach, what needs you are trying to meet with your products and services, and how you want to frame this in a design sense. All these factors should be present in a web design through:
- The Logo
- Colors & Font
Colors and images are particularly powerful for conveying mood and influencing emotions, so balancing all of these elements should be a priority when deciding on a web design for your business.
Consider the User Experience
The overall layout and navigational structure of your website plays an essential role in UX design, commonly known as user experience design. Webpages should have a clear hierarchy, so users (people searching online) don’t get lost trying to find the information they’re looking for. All internal links on your website should be relevant, as well as easy to read and find.
Customer care is the focus of the user experience, so make sure to include portals and forums for users to communicate and engage with you directly, such as a Live Chat feature, or with social media buttons.
Responsive Web Design
Responsive web design involves making sure webpage loading speed is fast and efficient, ensuring that users have a smooth and uninterrupted experience while navigating and interacting with your website.
A West Palm Beach web design expert employs responsive web design tactics to make sure your website is also mobile friendly for smartphone and iPad/tablet users. Since 52% of online users worldwide are using a mobile device to browse, it’s important that your website is just as easy to view on smartphones as it is on a desktop computer.
Search Engine Optimization (SEO)
Web design with an SEO focus utilizes many technical coding aspects, which can be difficult to navigate and keep track of. But SEO is the way Google and other search engines interpret the information on your website and render rankings for search engine results pages (SERPs).
This is why finding a knowledgeable and experienced web developer to design your website can be key to your success with a digital marketing strategy.
Good SEO practices utilize internal links from your site, and external links from other reputable sites relevant to your industry in order to establish your credibility with users. The more credible you are, the more user traffic your webpages will get, and the higher you will rank on search engines.
Also, be sure to create meta descriptions, eye-catching headlines, and subheadings in your web content to help Google understand what your website is about, and why the information there is relevant to users searching for products, services, and answers to their questions online.
Get Conversions through CTAs
Conversions include users (potential customers) who become your customers via the content they engage with on your website. This is where you can create a call-to-action (CTA) in your web content that encourages the user to:
- Purchase a Product or Service
- Sign Up for an Email List or Rewards Program
- Submit a Message
- Request More Information
One of the most obviously lucrative ways you can include CTAs is through paid advertising (pay-per-click ads), but you can incorporate CTAs in a way that doesn’t automatically sound like you’re selling something—through blog articles, social media, video content, and much more.
Want to Improve Your Digital Marketing with Web Design?
A West Palm Beach web design company can help you develop a website that makes sense for your business, for your needs. Professional web designers use your vision and desired branding to shape the design, and ensure that your website has the proper structural tools to gain leads and make conversions that last.
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