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Foster Your Existing Relationships: How To Use Greeting Cards as a Warm Marketing Approach

It’s easy for businesses to get so caught up in expanding their list of clients and drawing in new customers that they forget to nurture the relationships they already have. While cold calling can be successful in helping your business grow, the main goal of this marketing approach is to catch the attention of a prospective client that you then need to build a professional relationship with. The benefit of focusing more of your attention on warm marketing is that the relationship is already there, you simply need to build on that foundation to increase sales and further develop your business. One easy, personable way to reach out to your warm list and help maintain these relationships is through sending out business greeting cards. Here is how to effectively use greeting cards for warm marketing:

1. Determine Who Is on Your Warm List

Before you just start sending out cards to everyone you know, you need to determine who is on your warm list in the first place. People who are in your warm market include acquaintances that you are on a first-name basis with and talk to from time to time. However, they are not strangers or people you know very well, such as close friends or family members. For the purpose of sending greeting cards, your list should include only existing customers. Clients who started out as a cold call can become a part of your warm list with time.

2. Find the Right Opportunities

In your database, it helps to track important information about people on your warm list, such as their birthday or the anniversary of when they first started doing business with you. Take note of any religious beliefs when sending out business greeting cards on holidays such as Christmas or Easter. Keep track of who attends events, gives donations, or other contributions for sending out thank you cards.

3. Choose the Best Card for the Occasion

Choosing the right greeting card is important for making the best impression possible on the recipient. In general, the cards you choose should be professional while coming off as friendly and personable. The cover of the card you choose should make it apparent why you are sending it, and make sure to capture your business’s unique personality.

4. Personalize Each Card

Even if you’re sending out a card to everyone on your warm list, it is important to personalize each card. This can include handwriting their name or signing the card. You can send a personal note if applicable. The goal is to make the person receiving the card to feel like more than just a regular old customer. Rather, they will see your attempt to reach out as genuine and appreciate the time you took to sent them your greetings.

5. Send Business Greeting Cards by Mail

In a world where almost anything can be done with the click of a button, it can be tempting to quickly email or fax your cards. However, this can leave a bad impression and maybe even come off as spam to the person receiving it. This is one situation where using the old fashion method of sending a letter in the mail really pays off.

All relationships, especially business relationships, need to be maintained to last. Show your customers that they’re valuable to you by sending a card their way. For the best selection of businessgreeting cards, visit Cards for Causes and find the perfect card for any situation.


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