Sustainability Ideas to Green Up Your Small Business
No matter the size of your business or the industry that you are in, the race to net zero has begun. If your business is not on this sustainability journey, then it is time for you to go green. For instance, if you are already thinking about a cleaner, and greener business, here is the place to get some ideas.
On the other hand, if you're already on the journey towards net zero, that is of course great news. Nevertheless, your journey should involve all aspects of your current business. Ideally, you should start with business practices and finally end up with an environmentally friendly product or service. Your goal of going green translates into a sustainable business strategy for your company.
The Benefits of Going Green
Going green is no longer something just nice to do. In fact, It can really pay to go green. Nowadays, people are willing to pay a premium for green products and services. A whole new generation of eco-conscious buyers wants products and services from sustainable businesses. Even in tough economic times, consumers still have the desire for green products and services.
Similarly, people want to work for sustainable companies. In reality, potential employees do research companies to find out whether they have green credentials. Also, some workers reject working for companies that harm the natural world. Increasingly, you have to flaunt your green credentials to attract and keep the best talents. People are more motivated to stay in green businesses that do well.
Involve Your Employees
Your employees might know how good or bad your reputation is for sustainability. Ask them for ideas about their own work and the business as a whole. In addition, you can get everyone to give suggestions on reducing environmental impact. Furthermore, you can consider rewarding them to reach green targets on an individual, team, or business level. Hence, teamwork is the key.
Nevertheless, you have to set the tone for a green culture in your firm. Accordingly, they will follow your lead. They can reduce waste in your business by operating machines and processes in better ways. This can be as simple as reducing heat loss by closing doors. Besides, always encourage your employees to report any environmental concerns rather than taking shortcuts.
Reduce Your Energy, Water and Waste
Your company's energy usage, water usage, and waste streams add up to your carbon footprint. Most businesses have large energy costs for heating, lighting, and cooling their offices. However, by making small steps, you can make them more sustainable. Firstly, switch to energy-saving LED light bulbs. Secondly, use motion sensor lights to reduce consumption. Lastly, switch off appliances when not in use.
Reducing the use of water is another major step in your business. You can consider replacing your taps with spray taps, and switching to dual-flush toilets. Of course, it is important to get the whole team on board to reduce water usage. If your business can produce less waste, that means a smaller carbon footprint. Consequently, fewer landfills will be needed.
Supply Chain Sustainability
Every business operates in a supply chain. If you want to grow your business, then you need to access new supply chains and attract new customers. But, you need to focus on net carbon zero. Take a look at your company's buying decisions. You can source your products from ethical sources or local suppliers and buy products that use fewer natural resources.
By Going Digital
You can take various steps to digitize your business. This will reduce waste and minimize carbon footprint. Switching from paper to paperless can reduce a lot of paper in your company. Specifically, by using computer-based systems. Digitizing all of your paper records and the back catalogue can make running your business more sustainable. Your business will have a less carbon footprint.
By Going Online
Some businesses are still using direct marketing. For instance, they print out and mail thousands of flyers or leaflets at a time. This is definitely not eco-friendly since a lot of these flyers end up in landfill sites. Alternatively, you can use various digital marketing tools for business content, and social media. Furthermore, you can track emails and connect with your leads.
Some businesses have moved from the high street to online. As soon as you have an online store, you can use different tools to identify your visitors and plot their journey through your website. On the whole, online shopping can be greener than driving to the high street provided you use low-tech options like bicycle or bike couriers to deliver your goods.
Small Business Sustainability
The race to a net zero economy has started and your business can play your part. Your business can start your journey today and make a difference. Not only will you grow your business, but you will also shrink your carbon footprint. Start now by reducing your energy, water, and waste. And then move on to sustainable purchasing, going digital and virtual.