7 Strategies to Generate Sales Leads
and Scale Up Your Business
As a business owner, selling top-notch quality goods or services is essential. However, this alone won't take your business far if there's no one interested in buying them.
The growth of a business, whether a startup or a multi-million one, mainly depends on the business owner's ability to single out people who may be interested in their products and encourage them to go from being just interested in the product (s) to purchasing. This is where lead generation comes in.
According to a recent survey published on Forbes, about 58% of the respondents indicated that lead generation is one of the main challenges businesses face. Lead generation cannot be challenging for your business if you have the right strategies.
Below are seven valuable strategies to generate sales and scale up your business.
Create High Converting Lead Magnet
Lead magnet is one of the best ways to generate quality leads for your business. It is a digital report that your visitors can download in exchange of their email address. It could be an eBook, videos, audios, checklist etc.
There are many marketing tools you can use to generate and nurture your leads like GoHighLevel CRM software, leadpages, Hubspot etc.
These tools allow you to design lead form where your visitors can subscribe to your free offer, and get access to it.
Not only that, you will be able to nurture your leads by building strong relationship with them.Helping them and solve most od their problem is a great way to trust you,and ready to buy your products and services.
Take Advantage of Social Media
Social media is a vital part of many people's lives nowadays. According to recent statistics, the average time people spend on social media globally is about 147 minutes daily. Social media is an excellent way to generate leads as it allows you to reach out to a larger audience.
It's also essential to create a solid social presence for your business. This is because the more social media following your business, the more people will share your promotional posts.
Work with Influencers
Partnering with social media influencers effectively builds your business's solid social media presence quickly. When working with influencers to generate leads, it's advisable to go for the right one, not necessarily the one with a big social media following.
Find an influencer in your niche; for instance, if you are a makeup business, it's only right to work with an influencer who is into makeup. That way, you can be sure that you're reaching out to the right audience.
Take Advantage of Search Engine Optimization
SEO is also a highly effective lead generation strategy, that is, if it is used in the right way. Search Engine Optimization can help you target the right prospects through the algorithms and language on your website.
Networking Events
Some people only trust products they've seen or experienced physically. Face-to-face communication with customers is still an effective way to generate leads for many businesses. Networking events like exhibitions and pop-up shops can be a great way to speak to potential clients and describe your products, generating leads.
Take Time to Answer Forum Questions
Answering questions from various forums like Reddit and Quora is also a great way to generate leads for your business. So, search for a category in these forums that is relevant to your company. Then, take your time to find user questions you can comprehensively answer. And at the end of your answer, include a call-to-action encouraging the user to use your services or products to solve their problem (s).
Create Strategic Landing Pages
A landing page is a standalone, unique web page specially created for an advertising or marketing campaign. The main role of a landing page is to guide the website's visitors towards a call-to-action (CTA), making it an effective lead generation strategy.
So, creating a strategic landing page for your business' website is advisable to generate leads and increase sales for your company.
There are many landing page software to create and design high converting pages to generate leads, but my go to software are Clickfunnels, HighLevel tool, Getresponse and more.
Conclusion
These are just some of the best lead generation strategies you can use for your business. However, finding the methods that work for your company is recommendable. Remember, each business is different, so what may work for one business may not work for another.
