Reaching True Potential Using Design
When looking into display packaging solutions, the key is to improvise wherever possible to ensure a visually appealing product. What this achieves can be described as a game changer because you are in control of what goes on the outside and some occasions, the inside of the box. When discussing the cardboard display box, some designs seem too simple and give off a vibe not so appealing and therefore get ignored despite being right there on the front shelves. The internet is full of inspiring ideas and all you need to get started is a tiny bit of imagination plus a starting point.
Once you have these two, the possibilities are just endless. There is a world of opportunities in terms of design, shape, and size that can be adjusted to perfectly accommodate the product in question. See, the packaging is no longer just about securing the product inside and is much larger than that - It is a completely new category worthy of competition since it has now officially become part of a product review.
Increasing Value by Thinking Outside the Box
Sure, a potential client can be anywhere but do you know that most of the time in a super store a person spends the idlest time waiting at the cash counter? This should be used as grounds for potential marketing opportunities and must not be taken lightly. If the cards are played just right, this spot at the counter can be the highest revenue-generating platform of them all.
If the branding catches the eye of the customer for even a second, they are bound to have a closer look, and viola, a potential client turned into an interested customer ready to pay for it along with the rest of their cart. Some ideas just POP into your mind when looking at other products while some require concentration but none of it is impossible. Having a general idea of what you want will be helpful but having research to back you up with an idea is far better.
Add-Ons Make Everything Better
When talking about add-ons, we must know some terms regularly used in the industry like foiling and UV. Foiling is a metallic type finish often seen on high-end product packaging. The color options are commonly available for foiling include gold, silver, copper, black, rainbow, and green. These colors look great on a dark background or white but being careful is important to not get carried away with the add-ons.
Too much will only make the product feel fake or it may come off looking like a desperate attempt to gain attention so moderation is required regardless. UV or Spot UV is a process best proven on matt finishes and the way it works is much simpler than foiling in the way that it can be processed in any color or any desired area as long as the base of it is matt since the UV add-on is a shiny appearance on a matt surface to help make that area stand out from the rest.
Logic and Creativity Bundled Together
A true businessman will use any means possible trying to enhance the reach of their product. One of the many ways to do so is bundling up logic with a steady stream of creative ideas to make sure all angles are looked at. Some fruitful ways are listed below;
- Standing out from the competition in terms of design,
- Standing out from the competition in terms of colors,
- Making sure that the packaging is not misleading,
- Using creative display packaging options with an add-on.
These are a few of the very effective methods being used today and we can take inspiration from them to create something unique entirely.
Packaging today is very different from what it used to be 10 years ago! The demand for custom catered packaging is at its highest now more than ever due to availability magnitude. Some companies have made quite a name for themselves based on innovation to design and if any brand wants a chance to survive, they must do the same or they will cease to exist like so many others who refused to adapt and evolve.
