Social media has revolutionized the way that individuals seek out and receive information. This can be of great benefit to business owners who are now able to inform the world of their business offerings through social media with little or no expense to them.
Loyal customers can be seen often on social media platforms promoting products and services with which they have had favorable experiences. However, the most powerful ambassadors for any brand are the people that work for the company every day. Business owners should be careful not to overlook the abundance of social media marketing assets that their employees represent to them.
Many successful business owners are becoming more concerned with the willingness of their employees to be ambassadors for the company when making personnel decisions. Many experts on the matter suggest that maybe the employee net promoter score, which measures an employee's willingness to share positive information about their employer, should become one of the most important factors analyzed when making decisions regarding hirings and promotions.
The following is a list of four reasons that employers should make their employees an essential part of the company's social media campaigns...
The term word of mouth is nothing new to marketing strategists. It is only that the rise in prominence of social media platforms has changed the way person to person information is exchanged. People are by nature more trusting of information that originates from people they know. For this reason, a brand message displayed on an employee profile is 24 times more likely to be shared by others than an identical message located on a company page.
One easy way to accomplish this is to provide all employees with referral links that they can then share with followers on social media. When customers purchase products or order services through the employee's link, the employee is credited with the referral.
This aspect of social media engagement by employees makes it possible to attract new talent to the company while increasing the company's chances of retaining the talent that is already present.
Savvy business owners are well aware of the tremendous power to promote on social media that is available to them through their employees. A quick look at the benefits listed above should be enough to cause employers who may have been unaware of this power to incorporate employees into future social media marketing efforts.